Marketing Manager - Healthcare Content, PR and Lead Generation Job at Texas Star

Marketing Manager - Healthcare Content and Lead Generation

Job description

We are looking for a dynamic and creative individual to join our team as a Marketing Manager. This role is ideal for someone who is passionate about marketing, communication, and community relations, and is eager to build their expertise in this exciting field. As a Marketing manager, you will play a pivotal role in creating healthcare marketing content and executing lead generation campaigns. You will manage all digital assets and support public relations efforts. If you are a proactive and organized healthcare marketing enthusiast with a flair for creativity, we invite you to apply.

Key Responsibilities:

Clinical Content Creation: Compounding Pharmacy Industry Specific Content

· Develop comprehensive clinical content tailored towards compounding pharmacy marketing plans and editorial calendars for various marketing channels

· Create engaging content for blogs, emails, whitepapers, case studies, eBooks, and print materials

Lead Generation / Sales Support

· Assist in crafting and executing email marketing campaigns.

· Write compelling copy, design templates, and analyze campaign performance

· Utilize Salesforce Marketing Cloud, Pardot, and other campaign automation tools for email campaigns.

· Support the sales team with up-to-date compounding pharmacy content material.

· Create catalogues, prescription forms, price lists

· Develop and execute lead generation strategies to acquire customers and meet goals.

· Manage Google AdWords campaigns, marketing campaigns on Instagram and Facebook.

· Maintain and update lead databases and CRM systems.

· Collaborate on optimizing landing pages, forms, and call-to-action buttons.

· Monitor and track lead generation metrics and provide reports on campaign performance.

Social / Branding / PR

· Execute social media and communication campaigns in alignment with marketing strategies.

· Manage and maintain social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest, and others.

· Post content, engage with followers, and manage online reputation.

· Monitor industry trends to identify opportunities for timely and relevant social media content.

· Support the development and distribution of press releases, media kits, and other PR materials.

Event Coordination:

· Assist in planning and executing marketing events, webinars, and trade shows.

Qualifications:

· Bachelor’s degree in marketing, communications, or a related field.

· Familiarity with social media platforms and digital marketing concepts.

· Strong understanding of social media metrics and analytics.

· Exceptional written and communication skills, including copywriting and editing.

· Preferred: Healthcare or Pharmacy content writing experience.

· Familiarity with keyword placement, Google AdWords, and SEO.

· Photography experience and video editing skills.

· Proficiency in design and editing tools (e.g., Canva, Adobe Creative Suite).

· Knowledge of email automation tools, Pardot, and Salesforce Marketing Cloud.

· Familiarity with CRM systems.

· Willingness to travel up to 20% as needed.