Senior Public Relations Specialist Job at Texas Children's Hospital in Houston
Texas Children's Hospital, Houston, TX, United States, 77020
We're hunting for a Senior Public Relations Specialist, someone who's ready to be part of the best ranked children's hospital in Texas, and among the best in the nation. In this position, you will be responsible for developing and implementing strategic media relations and public relations programs.
Think you've got what it takes?
Job Duties & Responsibilities
* Acts as public relations representative for the overall hospital and/or service lines and programs.
* Represents the department with key organization and physician leadership, building relationships and actively seeking out media worthy opportunities.
* Develops comprehensive plans to proactively drive important story opportunities across appropriate media outlets. Plans include objectives, messaging, pitch points, timelines, budget and media targets.
* Works proactively to secure local, regional and national media placements for the Texas Children's brand and/or specific service "beats" or assignments. This includes writing media materials and press releases, coordinating media visits, securing patient releases and cooperation, tracking coverage, reporting results to management, etc.
* Partners with marketing colleagues to develop PR plan components for integrated programs against specific business initiatives. Plans may include media relations, community events, press events, etc. Partners with internal communications to ensure that appropriate stories are also featured in publications and other internal vehicles and may assist in article development.
* Actively explores opportunities beyond traditional media (print/TV) when relevant to strategic objective and target audiences, including digital platforms and "live" media (events).
* Works effectively with outside agencies, setting specific objectives and providing clear direction to minimize overlap of resources.
* Media Targeting & Relationship Building.
* Crisis and on call Communications.
Skills & Requirements
* Required bachelor's degree Journalism, public relations or communications
* Required 3 years' experience in the public relations field. Journalism experience may be required.
* Preferred National PR experience with a top tier entity/client
* Preferred Not/for profit and/or healthcare experience