AEG is hiring: Vice President of Public Relations in San Francisco

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women's National Team legends-Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne-in partnership with global investment firm Sixth Street, Bay FC is changing the face of women's soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay's diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.

Position Summary

Bay FC is seeking an excellent communicator, writer, and experienced sports PR professional for the role of Vice President of Public Relations. The position will report into the Executive Vice President of Communications, Community, and Public Affairs and manage the day-to-day PR responsibilities for football/soccer operations. This role will also be asked to provide strategic support to broader Club communications initiatives including communications for the business side of the Club. The Vice President must have particularized skill in developing strategic media plans, media statements and press releases, game day notes, managing media availability, experience working with athletes and coaches, managing match day press boxes and away game public relations processes, and creating content for and collaborating with Bay FC's social and web teams. The Vice President must have skill in building and maintaining relationships in all sectors of the media and ensure the Club continues to provide timely information to all stakeholders in a transparent manner. Ideally this position has previous PR experience with a professional sports team.

Responsibilities

• Play a key role in developing the Club's communications strategy and serve as the main soccer PR media contact for the Club
• Manage match day media relations responsibilities for both home and away games, including the media availability, postgame reports and the copying and distribution of game notes, statistics and press clips, and more
• Provide strategic support for broader Club business communications initiatives
• Manage the creation of game notes, including milestone tracking and updating player bios
• Draft and manage press releases for Bay FC player transactions and all soccer-related news
• Maintain comprehensive media clips with the support of Public Relations Coordinator
• Drive proactive publicity plans for Bay FC players, coaches and General Manager and serve as on-site PR contact for practices, media opportunities and team-related events
• Manage, oversee and edit the annual Media Guide
• Build and maintain relationships with key Bay Area and National sports media
• Assist business communications and community relations with activities and projects, including but not limited to generating and pitching story ideas to media and serving as on-site liaison for Bay FC players and media
• Perform all other soccer PR assignments as assigned
• Manage Public Relations Coordinator

Qualifications

• Bachelor's degree or equivalent
• 10+ years of public relations or communications experience; previous sports team PR experience
• Excellent writer and editor with precise attention to detail and in-depth understanding of best writing and messaging practices for media communications and public relations
• Exceptional verbal communication and presentation skills, with the ability to convey complex concepts to stakeholders at all levels
• Experience with crisis management and crisis preparedness
• Ability to effectively engage with team members of all levels and across departments
• Excellent data analysis, problem-solving, critical thinking, and project management skills
• Understanding of the history and creation of Bay FC and the evolving business, community, and political dynamics within which the club operates
• Proactive, reliable, and responsible self-starter with a commitment to learning
• Highly organized planner with strong time management skills
• Ability to thrive in a fast-paced, dynamic environment, and adept at managing ambiguity and uncertainty
• Ability to work evenings, weekends, and holidays as needed
• Travel required for away matches

Compensation:
The anticipated salary range for this role is between $170,000-$190,000, actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.