Wal-Mart is hiring: SEM/Paid Search Marketing Analyst in San Francisco

FocusKPI is looking for a SEM Online Marketing Analyst/Paid Search Marketing Analyst to join the Paid Marketing Team within our client.

The Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote client's products, attract new audiences, and ultimately add new customers to our growing community. You'll join an outstanding team that is a critical growth engine for the company. The team works cross-functionally with key partners in Product, Analytics, Design, and Engineering. You will report to the Performance Marketing Team Lead, Search & Review Sites.

The client is seeking a Paid Search Manager to accelerate the growth of their paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions.

You will join the paid advertising team and use paid search tactics to drive new user acquisition for their products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and be responsible for launching, managing, and scaling their paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.

Work Location: Remote - anywhere in the US
Duration: 18 months contract with potential to convert to full-time depending on your performance
Pay Range: $45/hr to $52/hr

Responsibilities:

• Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI).
• Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns.
• Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy.
• Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
• Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution.
• Process trademark whitelisting requests for the client's partnerships and submit competitor trademark violations when necessary.
• Submit and manage project requests with cross-functional teams.

Qualifications:

• Must have 3-5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth.
• Have an affinity for data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance).
• Campaign management with launching, budget management, measurement, optimization, and reporting is in your DNA.
• B2B experience is required (Tech. B2B is great to have).
• Experience working with a $500k to $1 million budget is required.
• Highly organized and very detail-driven.
• Agency or in-house experience is a must.
• Experience with Google tools (Google Ads) is highly needed.
• Proven record in successfully handling multiple projects at a given time.
• Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams.
• Ability to work in a team environment as well as independently.
• Cares about the output and the quality of the results.
• A dedication & love for the work and team and a desire to make the team better in all aspects.

Big plus, but not required if:

• Experience with keyword trademark management and 3rd party tools.
• SQL knowledge.
• Experience with reporting, data presentation, and visualization using Tableau.

Thank you!

FocusKPI Hiring Team

Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.

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