SEO Marketing Specialist Job at Elite Rooter in Ventura
Elite Rooter, Ventura, CA, US, 93003
Job Description
Job Title: SEO Marketing Specialist
Location: Ventura CA
Company: Elite Management
Position Overview:
We are seeking an experienced and results-driven SEO Marketing Specialist to join our marketing team. As an SEO Specialist for a nationwide plumbing company, you will be responsible for optimizing our website and online presence to increase visibility, drive organic traffic, and generate high-quality leads. Youll play a critical role in enhancing our brand reputation across local and national markets, ensuring potential customers find us when they need plumbing services.
Key Responsibilities:
- SEO Strategy Development
- Develop and implement a comprehensive SEO strategy for the company's website, aligning with business objectives and growth targets.
- Conduct market research to understand local and national customer search behaviors and plumbing industry trends.
- Keyword Research & On-Page Optimization
- Perform extensive keyword research for national and local search terms, identifying opportunities for lead generation.
- Optimize on-page elements, including titles, meta descriptions, headings, and content, to ensure maximum visibility.
- Content Optimization & Creation
- Collaborate with content writers to create high-quality, SEO-optimized content, including blog posts, service pages, and location-specific landing pages.
- Ensure content reflects user intent and promotes valuable information about plumbing services.
- Technical SEO
- Audit website for technical SEO issues, including site structure, page load speed, mobile optimization, crawl errors, and schema markup.
- Work closely with the web development team to resolve technical issues that impact SEO performance.
- Local SEO & Google My Business (GMB)
- Optimize Google My Business profiles for all service locations, ensuring accurate and engaging business information.
- Monitor and respond to customer reviews, engaging with users to enhance reputation and visibility in local search results.
- Link Building & Outreach
- Develop and execute link-building strategies to acquire high-quality backlinks and increase domain authority.
- Conduct outreach to industry publications, local directories, and relevant online resources.
- Performance Tracking & Reporting
- Monitor and analyze SEO metrics, including organic traffic, keyword rankings, conversion rates, and ROI.
- Provide regular reports on SEO performance, insights, and recommendations for improvement to management.
- Continuous Improvement & Trends
- Stay updated on the latest SEO trends, search engine algorithm changes, and best practices in the plumbing and home services industries.
- Implement A/B testing, experiment with new SEO tactics, and make data-driven adjustments to the SEO strategy.
Qualifications:
- Proven experience (2+ years) as an SEO Specialist or similar role, preferably in the home services industry
- Strong understanding of search engine algorithms, ranking factors, and technical SEO
- Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog)
- Experience with content management systems (CMS) such as WordPress
- Excellent analytical skills and the ability to interpret data and trends
- Strong communication and teamwork skills, with the ability to collaborate cross-functionally
- Knowledge of Google My Business optimization and local SEO strategies
How to Apply:
Please submit your resume, a cover letter detailing your SEO experience, and any relevant portfolio or case studies. We look forward to hearing from you and discussing how you can contribute to our growth!