SEO & PPC Specialist Job at Virtual Image in Hamilton

Who we are

Located in the heart of Hamilton, Ontario, Virtual Image is a vibrant, full-service digital agency specializing in web design and development, Search Engine Marketing (SEM), and Search Engine Optimization (SEO). As a Google Certified Partner with over 25 years of digital expertise, we've built strong, lasting relationships with hundreds of businesses across Hamilton, the GTA, and North America.

Our team is a tight-knit group of passionate, creative professionals who thrive on crafting custom, high-quality solutions that drive real results for businesses of all sizes. At Virtual Image, we thrive on innovation and collaboration, driven to make every project not only impactful but truly exceptional.

Role

Virtual Image is looking for a talented and driven Intermediate PPC and SEO Specialist to join our dynamic and growing team. In this role, you will play a key part in enhancing our client's online presence by leveraging your expertise in digital marketing. In this role, you'll work on diverse campaigns and collaborate with a passionate team dedicated to delivering measurable results while growing your career in a supportive, innovative environment where your skills and creativity will shine.

Type of Employment

-        Full-time 39.5 hours/week

-        Hybrid environment: Mon and Fri - Remote, Tues-Thurs - In office

-        Ability to work in our Hamilton office from Tues-Thurs, 8:30 am - 4:30 pm

Responsibilities:

• Plan, manage, and optimize PPC campaigns across Google Ads and various social media platforms to achieve client goals.
• Conduct thorough keyword research, audience targeting, and competitive analysis to maximize campaign performance.
• Analyze website performance and implement SEO strategies to improve search engine rankings, including on-page and off-page optimization.
• Create and refine engaging ad copy, landing pages, and content to enhance user experience and increase conversions.
• Track and analyze campaign metrics using tools like Google Analytics, SEMrush, and MozPro to provide insights and actionable recommendations.
• Stay updated on industry trends, platform updates, and best practices to keep campaigns competitive and innovative.
• Collaborate with the team to ensure campaigns align with clients' overall digital marketing strategies.
• Communicate directly with clients regarding performance of their accounts.
• Proactively engage with clients on actions you’re taking and recommendations for improvement.

Experience and Qualifications:

• Proven experience managing and optimizing campaigns on both Google Ads and social media platforms.
• A deep understanding of SEO strategies, including on-page, off-page, and technical SEO.
• Demonstrated ability to analyze data, identify trends, and make data-driven decisions to improve performance.
• Excellent understanding of digital marketing concepts, including keyword research, audience targeting, and conversion optimization.
• Experience working with WordPress to manage and optimize websites for SEO and user experience.
• Strong verbal and written communication skills, with the ability to collaborate effectively with team members and clearly present strategies to clients.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Google Ads certification is required.