Media Strategist (PPC & SEO) Job at Elite Insurance Partners in Tampa

DescriptionWe are looking for a qualified Media Strategist (PPC & SEO) to join our team. As a Media Strategist (PPC & SEO) you should have expert knowledge in lead acquisition, optimization and testing strategies with a data-driven mindset. In this role, you should be a subject matter expert in principles of search engine marketing (SEM), search engine optimizations (SEO) and Social Media Advertising (SMA). You should also have excellent communication and organization skills to handle all of our paid and organic advertising in a cohesive way. To be successful, you must be a self-starter, strong communicator, highly organized, detail-oriented, creative and collaborative.If you have a deep passion for paid advertising in a highly competitive space where grit, creativity, ingenuity and resourcefulness are part who you are, we would like to offer you an opportunity to join one of the best cultures in Tampa Bay. As well as being one of the best places to work in Tampa Bay, we also offer competitive compensation packages aligned with your level of expertise.Media Strategist (PPC & SEO) ResponsibilitiesResponsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency, quality and volumeResponsible for managing and implementing successful SEO strategies with demonstrable achievements and return-on-investment.Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepanciesMaintain solid best practices with regards to activation, maintenance, optimization and reportingWork with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc.Strong grasp of ROI with an analytical mind to mine data for insightsMonitor budget and adjust bids to gain better ROIProduce reports for managementExtensive keyword research to establish strong industry positionMonitoring competitors pay per click campaigns and reporting on auction insightsMonitoring competitors SEO strategies and reporting on industry changes in the SEO field.Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.Paid Media Strategist/PPC RequirementsA minimum of 3-5 years' experience as a PPC Manager or PPC Specialist with proven experience managing budgets of $1M+.A minimum of 3-5 years experience within the SEO field, managing websites with ½M backlinks or more.Must have direct expertise with media buying across ROAS, TCPA, CPC and CPM modelsExpert knowledge of Google Ads, Microsoft Ads, and Facebook Ads, including video, Youtube and CTV.Previous Google Ads certification requiredExpert knowledge of excelStrong data and analytical skillsMastery of marketing funnels and the economics of user acquisitionExcellent communication skillsThought leadership and subject matter expert in paid acquisition strategiesWhy Join Us?Office amenities will include: Access to onsite Gym, including Basketball court, group fitness classes, Cafeteria, Starbucks on Campus, Paved Running Trail, Covered Walking Trail.Great company culture (voted Best Places to Work in Tampa Bay by Inc, Tampa Bay Business Journal, and Top Workplace for 2022 by the Tampa Bay Times)We have an energetic and competitive team culture that is truly unlike anywhere elseyou can feel the positive energy from your first interviewLeadership and advancement opportunities available