Director, Search Engine Optimization (SEO) Job at Pfizer in New York

As part of the Chief Marketing Organization U.S. the Director of Search Engine Optimization (SEO) will be part of the Performance Marketing team. This individual will be responsible for developing and implementing a comprehensive SEO strategy to enhance the visibility, traffic, and overall performance of Pfizer websites. This role requires a strategic thinker with hands-on experience who can work across intern and external teams to align SEO initiatives with broader business goals. The ideal candidate will have a proven track record of successfully driving organic search results and managing a team of SEO professionals. ROLE RESPONSIBILITIES Develop and execute a strategic SEO roadmap that aligns with business objectives. Lead SEO agency and Pfizer resources Collaborate with Paid Search team to create a holistic approach to Search. Stay informed of industry trends, algorithm updates, and practices to ensure a competitive edge. Oversee technical aspects of SEO, including site architecture, crawlability, and mobile optimization. Conduct regular site audits to identify and address issues affecting search performance. Work closely with content teams to execute an effective content strategy. Optimize on-page content, meta tags, and other elements to improve search rankings. Develop and execute a comprehensive link-building strategy to enhance domain authority and improve search rankings. Identify and pursue partnership opportunities to build high-quality backlinks. Utilize analytics tools to monitor, analyze, and report on key SEO metrics. Provide regular updates to the leadership team on the performance of SEO initiatives. BASIC QUALIFICATIONS BA/BS required 10+ years of agency or client-side SEO experience (Healthcare expertise preferred but not required) Proven experience as an SEO leader with a track record of driving organic search growth. In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices. Experience leading agency teams within an agency or client-side Ability to work effectively and collaboratively in a team-based environment Strong communications skills, and ability to translate concepts for a wide variety of audiences Understanding of media measurement norms, evolving landscape, and industry standards Analytical skills and proficiency in SEO tools and analytics platforms. Last Day to Apply: December 12th, 2024 The annual base salary for this position ranges from $149 200,00 to $248 600,00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20,0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Marketing and Market Research #LI-PFE