IPG Mediabrands

Associate Director, Video Partnerships Job at IPG Mediabrands in New York

IPG Mediabrands, New York, NY, United States, 10261

Associate Director, Video Partnerships
Location: New York, New York, United States Agency: Mediabrands - United States Ref#: 13041 Job Function: Investment Type of Contract: Regular

Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Position Overview

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.

Responsibilities

Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and leadership accountability for team's day-to-day responsibilities.
Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI's while managing partnership deliverable and expectations with clients on a daily basis
Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
Regularly provide performance assessments to the team and help them to work toward their professional goals and ensure the Digital Partnerships team has clear strategy, budget and objectives at all times
Provide partner selection recommendation and justification designed to deliver on client KPI's using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
Provide Partnerships support for various New Business pitches
Assist and collaborate with all MB SBU's for maximum effectiveness and seamless integration onto client business
Assist MAGNA aggregate negotiations across all Digital media channels

Required Skills and Experience

Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
Proven ability to drive projects from conception to completion; project management experience
Proven knowledge of online planning and research tools and resources
Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT
Understand the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements
Initiative does not require candidate to have college degree

Desired Skills and Experience

6+ years relevant experience including 3+ years supervisory experience required
Programmatic experience. Experience working with a DMP preferred
Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
Demonstrated critical thinking and problem-solving abilities
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

Salary Range $95,000-$120,000 USD