Healthcare Marketer Job at WARMING HEARTS HOMECARE in Somerdale

Benefits:

• Bonus based on performance
• Training & development
• 401(k)

Job description

Immediate Need!! Competitive compensation with target bonuses. Could consider additional commission per client acquired through sales and marketing efforts.

Objective:
The Home Care Consultant is responsible for ensuring achievement of revenue objectives for the assigned territory. Revenue is to be generated from a variety of Sales and Marketing duties, including researching and pursuing new referral sources and enhancing and maintaining relationships with existing referral sources. This position is responsible for reporting results in moving relationships forward to the Owner on a weekly basis, discussing successes and opportunities, and demonstrating documented progress and inquiry production in Sales/Marketing/Networking areas.

Primary Responsibilities:
Reflect the core values of MSM CARE LLC, (d.b.a. an independently owned and operated Home Instead franchise).
Responsible for researching and developing client relationships and producing referrals; performs all phases of sales process, including preparation and documentation of cold calls, follow-up calls, diagnosis of referral source and client needs, recommendation of appropriate Home Instead services and additional community resources, maintaining and nurturing existing referral accounts, including follow-up, as necessary.
Achieve inquiry generation objectives for assigned territory with the primary goal of bringing in new business to increase overall market share. Target accounts include, but are not limited to, hospitals, physicians, home health agencies, assisted living facilities, nursing homes, senior centers, hospice, funeral homes, etc.
In conjunction with Home Instead franchise leadership, develops sales and marketing plans, detailing weekly and monthly activities focused on meeting or exceeding established goals.
Develop and maintain knowledge of Home Instead brand. Effectively presents Home Instead marketing materials and services to referral providers, including 1:1 meetings, as well as planning, arranging and conducting formal group presentations to referral providers.
Maintain accurate records of all sales and prospecting activities including sales calls; presentations; closed sales; and follow-up activities within the assigned territory, including the use of software to maintain accurate records to maximize territory potential.
Develop a database of qualified leads from referrals through face-to-face cold calling on referral providers, email, telephone and Web.
Conduct Service Inquiries and Care Consultations as needed following the consultative sales process
Adhere to all company policies, procedures and business ethics codes.
Participate in and contribute to the development of educational programs offered to clients, prospects, and co-workers.

Secondary Responsibilities:
Conduct client/CAREGiverSM introductions as needed
Conduct quality assurance (QA) visits with clients as needed
Participate in various PR strategies

Critical Numbers:
Collaborate in person with 10+ referral provider per week
Obtain 5-10 inquiries per week from referral providers as a direct result of sales activity
Obtain 2-4 clients (with >20 hours of care needs) per week from referral providers as a direct results of Marketing/Networking Events
Facilitate 2-4 networking events each month

Education / Experience Requirements:
College degree and/or 5-8 years of marketing and sales work experience
Elder Care industry knowledge
Related business or sales experience (consultative sales a plus)
Must possess a valid driver's license
Must be able to work in the field, and be insurable.

Knowledge, skills and abilities:
Must have an understanding of and uphold the policies and procedures established by MSM CARE LLC, (d.b.a. an independently owned and operated Home Instead franchise)
Must demonstrate excellent oral and written communication skills and the ability to listen effectively
Must have the ability to work independently, maintain confidentiality of information and meet deadlines
Must have the ability to demonstrate effective interpersonal skills is essential as well as sound judgment and good decision-making
Must demonstrate discretion, integrity and fair-mindedness consistent with company standards, practices, policies and procedures
Must have the ability to organize and prioritize daily, monthly, quarterly and yearly work
Must have the ability to establish good working relationships with office colleagues, the franchise owner, clients and the community
Must present a professional appearance and demeanor
Must have the ability to operate office equipment
Must have computer skills and be proficient in Word and Excel
Must be able to work evenings or weekends as required
Full Time

This is a remote position.