Demand Generation Marketer Job at Rebound Communications, LLC in Phoenixville

At Rebound , we know that putting the right people in the right seats is essential to our success, and with the right people on board, anything is possible. The experience, integrity, and commitment that our team demonstrate s are key to our company’s growth, market presence and our ability to help our clients drive greater commercial impact . By hiring the best people and helping them grow both professionally and personally, we ensure a bright future for Rebound and for the people who work here.

Demand Generation Marketer:

The Demand Generation Marketer at Rebound is a contract position, responsible for developing marketing programs that capture and nurture leads across multiple channels. In this role, you’ll plan and execute programs to generate leads via events, SEM, email campaigns, retargeting, social advertising, and cooperative marketing with media partners. You’ll also evaluate performance metrics to optimize integrated marketing campaigns across multiple channels to grow pipeline.

Responsibilities:

• Develop and implement demand generation strategies to drive consideration, engagement, and conversion across various channels.
• Collaborate with cross-functional teams, including marketing, sales, and product, to align demand generation efforts with overall business objectives.
• Create and manage integrated marketing campaigns across multiple channels, including email, social media, content marketing, PPC, SEO, events, and more.
• Utilize marketing automation tools to nurture leads throughout the sales funnel and optimize conversion rates.
• Conduct market research and competitor analysis to understand buyer personas and identify opportunities for growth.
• Analyze campaign performance metrics and KPIs to track progress, identify areas for improvement, and make data-driven decisions.
• Optimize landing pages, email templates, and other marketing assets to improve conversion rates and user experience.
• Collaborate with the content team to develop compelling messaging and content that resonates with target audiences.
• Manage budgets effectively and allocate resources efficiently to maximize ROI.
• Stay up to date with the latest digital marketing trends and best practices, and continuously seek out opportunities to innovate and improve our demand generation efforts.

This is a contract role with opportunities to work on multiple marketing projects, with different types of clients, with flexible hours.

• Bachelor’s degree in marketing, business, or related field.
• 7-10 years of proven experience in demand generation, inbound marketing, or related roles, ideally with prior experience in the life sciences and technology industries.
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., HubSpot, Salesforce).
• Proficiency in digital marketing channels and tactics, including email marketing, social media advertising, content marketing, SEO, and PPC.
• Excellent analytical skills with the ability to interpret data, draw insights, and make insight-driven decisions.
• Creative thinker with a passion for problem-solving and driving results.
• Exceptional communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels.
• Detail-oriented with strong project management skills to manage multiple priorities in a fast-paced environment.
• Experience with workflow-driven nurture programs, A/B testing, and conversion rate optimization techniques.
• Knowledge of HTML/CSS and basic design principles is a plus.