Head of Field Marketing

Head of Field Marketing, North America

(NYC, Pittsburgh, Redwood City, Fremont - USA)

Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.

COMPANY OVERVIEW

At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity.

THE OPPORTUNITY

We are seeking a dynamic and strategic Head of Field Marketing for North America to lead our regional marketing initiatives.

In this highly impactful role at Ivalua, you will build strategies and plans to enhance brand awareness and drive pipeline growth for the region, in close collaboration with Sales, Product Marketing, and Global Digital teams. Your responsibilities will include leading online and offline programs, with a strong emphasis on ABM and events.

WHAT YOU WILL DO WITH US

• Strategic Leadership: Develop and execute the overall field marketing strategy for North America, aligning with corporate goals and regional market dynamics.
• Team Management: Lead, mentor, and develop a team of 3 field marketing professionals.
• Demand Generation: Design and implement multi-channel demand generation programs, including events, webinars, and targeted campaigns.
• Account-Based Marketing (ABM): Spearhead the ABM strategy, focusing on key accounts and verticals.
• Collaboration with Sales: Partner closely with Sales teams to understand customer needs and align marketing initiatives.
• Event Management: Oversee the planning and execution of regional hosted events and customer engagement activities.
• Performance Measurement: Establish KPIs and metrics to assess the effectiveness of field marketing initiatives.
• Budget Management: Manage the field marketing budget, ensuring optimal allocation of resources.
• Market Insights: Conduct market research and analysis to identify trends and customer needs.

YOUR PROFILE

• Minimum 10+ years of successful track record in a senior marketing role with a focus on field marketing.
• Solid experience in account-based marketing, demand generation, paid advertising, email marketing, content marketing, and event marketing.
• Excellent leadership and team management skills.
• Exceptional communication and interpersonal skills.
• Ability to build exceptional partnerships with Sales teams.
• Experience leveraging data-driven insights to inform operational decisions.
• Proven ability to plan and manage budgets effectively.
• Proficiency in marketing automation tools and CRM systems.

WHAT HAPPENS NEXT

If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call.

LIFE AT IVALUA

• Hybrid working model (3 days in the office per week)
• We're a team dedicated to pushing the boundaries of product innovation and technology.
• Sustainable Growth, Privately Held.
• Snacks and weekly lunches in the office.
• Unlock and unleash your full professional potential with our exceptional training and career development program.

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United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace.

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