Marketing Manager, Components

Marketing Manager, Components Location(s): Toledo, OH, US, 43659-0001 Function: Marketing Audience: Experienced Professional Work Arrangement: Hybrid Requisition ID: 63815 PURPOSE OF THE JOB The Components Marketing Manager is accountable for the planning and execution of key marketing strategies, messaging and marketing sales tools that support growth in the Roofing Components Business. This position is responsible to help drive demand and communicate a consistent brand message for Titanium, RhinoRoof, and private label product categories for Owens Corning. The Components Marketing Manager will also be responsible for management of the Roofing Contractor Customer Loyalty Program. They will partner within the business (contractor, digital, retail, product management and S&T teams) and will coordinate marketing initiatives with both internal and external constituents. The Marketing Manager will be an integral part of the organization in supporting the overall growth of the Roofing Business. Reports to:Product Marketing Leader Span of Control: This is an individual contributor role. High level of cross-functional collaboration with Roofing Strategic Marketing, Manufacturing, Sales, Science & Technology, Customer Service, Supply Chain, and Finance. JOB RESPONSIBILITIES Knows the Roofing Market and Collaborates Across the Roofing Organization Collaborates with business and sales teams to develop marketing strategies and key initiatives that are consistent with supporting/developing brand equity while building awareness and driving demand generation. Analyzes market data and insights to generate business building ideas and in-year course corrections. Works to connect and collaborate with a cross-functional team within strategic marketing, sales, digital, S&T packaging, and retail to understand Roofing Business and customer needs and opportunities to win. Strives to strengthen and add value to the Roofing Business through leading select strategic initiatives, establishing clear and measurable outcomes, and knowledge sharing. Builds strong relationships with key stakeholders to understand business growth strategy and identifying areas of opportunities. Leads Components Marketing Strategy Development Executes the annual planning process for Roofing Components marketing by incorporating strategic priorities, growth projections and new product and program initiatives. Leads bold resource choices based on customer needs and internal/external resources, including budget management and work with agencies. Collaborates with product management and S&T on Roofing Components product claims development, new product lines and colors and technology development. Participates in business and customer planning meetings, market discovery meetings and industry trade shows. Generates insights and business building ideas from a variety of sources to accomplish Roofing Components business objectives. Develops and coordinates a consistent message and brand across all marketing tools including but not limited to website, samples, literature, technical materials, and guides. Designs key marketing and brand initiatives based on a deep understanding of the Roofing Components products, industry, customers, and markets. Further develops voice of the customer and contractor and distributor insights along with recommendations. Leads Execution of Marketing Strategies Understands the overall strategic marketing plan and designs and executes integrated Roofing Components product launches. Leads development and executi