Avant Gardner
Marketing Manager
Avant Gardner, Brooklyn, NY
WHO WE ARE
Avant Gardner is New York City's premier event space and producer. Its flagship venue, The Brooklyn Mirage, is the crown jewel of New York City entertainment and one of the most iconic venues in the world. Avant Gardner's 80,000 square foot complex occupies an entire city block of East Williamsburg, highlighted by the space's unrivaled audiovisual features including a 200 foot wide, 15k resolution video wall. Voted North America's 'Best Large Club' in 2022 and 2023 and ranked top ten globally by DJ Mag, Avant Gardner has welcomed sold out shows featuring today's top acts and emerging global stars including Drake, Skrillex, Turnstile, Four Tet, John Summit, Glass Animals, Carl Cox, Keinemusik, Christina Aguilera, David Guetta, Marshmello, Reneé Rapp, Rina Sawayama, Rüfüs Du Sol, SOFI TUKKER, Tiësto, and many more. Avant Gardner's portfolio includes event brands such as The Cityfox Experience along with programming across New York City. For more information, visit Avant-Gardner.com.
WHO YOU ARE
ABOUT THE ROLE
This is a rare opportunity to join the Avant Gardner marketing team as we reimagine the future of live music and hospitality. This role is crucial in expanding our brand presence and supporting the successful launch of upcoming shows. The ideal candidate will be responsible for developing and executing integrated marketing plans that drive business across our venues.
The Marketing Manager will lead omnichannel marketing campaigns, developing strategy and spearheading the execution of specific integrated marketing campaigns, each addressing the stages of the consumer journey - from awareness, demand gen, conversions, to event experience.
The Marketing Manager is accountable for strategizing and executing campaigns, utilizing the full marketing mix to meet sales targets across multiple shows. The candidate will have a proven track record in music and/or live event marketing, combining customer insights and knowledge of the market to create engaging campaigns with a focus on digital media.
ESSENTIAL DUTIES & RESPONSIBILITIES
Marketing Campaign Management
Strategy and Content
Partner Management
DESIRED SKILLS & QUALIFICATIONS
COMPENSATION
The salary for this position ranges from $80,000 to $100,000- based on qualifications and experience.
Avant Gardner is New York City's premier event space and producer. Its flagship venue, The Brooklyn Mirage, is the crown jewel of New York City entertainment and one of the most iconic venues in the world. Avant Gardner's 80,000 square foot complex occupies an entire city block of East Williamsburg, highlighted by the space's unrivaled audiovisual features including a 200 foot wide, 15k resolution video wall. Voted North America's 'Best Large Club' in 2022 and 2023 and ranked top ten globally by DJ Mag, Avant Gardner has welcomed sold out shows featuring today's top acts and emerging global stars including Drake, Skrillex, Turnstile, Four Tet, John Summit, Glass Animals, Carl Cox, Keinemusik, Christina Aguilera, David Guetta, Marshmello, Reneé Rapp, Rina Sawayama, Rüfüs Du Sol, SOFI TUKKER, Tiësto, and many more. Avant Gardner's portfolio includes event brands such as The Cityfox Experience along with programming across New York City. For more information, visit Avant-Gardner.com.
WHO YOU ARE
- Someone who is highly organized
- Someone who is able to juggle multiple projects at once and prioritize with a high degree of accuracy
- Someone who is reliable and has a "no task too small" attitude
- Someone who can keep calm under high pressure situations
ABOUT THE ROLE
This is a rare opportunity to join the Avant Gardner marketing team as we reimagine the future of live music and hospitality. This role is crucial in expanding our brand presence and supporting the successful launch of upcoming shows. The ideal candidate will be responsible for developing and executing integrated marketing plans that drive business across our venues.
The Marketing Manager will lead omnichannel marketing campaigns, developing strategy and spearheading the execution of specific integrated marketing campaigns, each addressing the stages of the consumer journey - from awareness, demand gen, conversions, to event experience.
The Marketing Manager is accountable for strategizing and executing campaigns, utilizing the full marketing mix to meet sales targets across multiple shows. The candidate will have a proven track record in music and/or live event marketing, combining customer insights and knowledge of the market to create engaging campaigns with a focus on digital media.
ESSENTIAL DUTIES & RESPONSIBILITIES
Marketing Campaign Management
- Lead and manage campaigns from ideation to execution, thinking and acting innovatively in building awareness, driving consideration and generating conversions; responsible for all channels (paid social and display, email, web, OOH, partnerships, on-site), segmentation, creative/content and messaging
- Evaluate results, and optimize to meet campaign goals
- Own the marketing budget for each assigned show/campaign
- Ensure the accuracy of all communications
Strategy and Content
- Build target segmentation, personas, and insights, as well as value propositions/message strategy
- Develop winning paid and organic comms plans
- Develop creative ad and content concepts, as well as executions for all platforms
Partner Management
- Collaborate on campaign strategy and implementation with venue team, artist management, record labels, and tour directors
- Identify, secure, and manage partners, sub-promoters, media outlets, and additional resources to further event promotion
DESIRED SKILLS & QUALIFICATIONS
- 3-5 years of experience in music or event marketing, with a strong understanding of paid media planning, integrated digital & social marketing, target segmentation, creative and the NYC DMA advertising landscape
- Deep knowledge of music across all genres including electronic music and its audiences
- Proficient in Google Suite, Paid media/ad manager platforms, CRM platforms and project management tools
- Exceptional written and verbal communication ability with keen attention to detail
COMPENSATION
The salary for this position ranges from $80,000 to $100,000- based on qualifications and experience.