BD
Senior Marketing Manager, Surgical Solutions (Hybrid)
BD, Warwick, Rhode Island, us, 02888
Job Description Summary
The Senior Marketing Manager will lead the execution of the US protect and grow strategy for the Skin Prep portfolio. This role will manage, direct, and implement all aspects of the skin prep commercial plan and be responsible for execution of future product launches. This role will also support and drive cross-functional business team alignment to ensure success of the skin prep portfolio in the US.
Job Description
We are
the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us. BD Interventional’s Surgery worldwide business unit, located in Rhode Island, is a leading developer, manufacturer, and marketer of innovative, life-enhancing medical technologies. Our Surgical Solutions Platform delivers a growing line of infection prevention, surgical irrigation, and enhanced sealants and hemostats, to complement surgical techniques across specialties and to advance surgical outcomes for the customers and patients we serve. The Senior Marketing Manager reports to the Director of Marketing, US region, for the Surgical Solutions platform. This position is responsible for executing the Skin Prep protect and grow strategy with a focus on competitive offense strategies and commercial and partnership programs including distribution programs, digital marketing, tradeshows and targeted segmentation and messaging.
The Senior Marketing Manager will also drive and influence cross-functional teams to develop and implement infection prevention enterprise messaging and evidence generation.
This position is also responsible for short- and long-term forecasting, as well as implementing strategies to further grow a mature business by understanding customer needs, analyzing the competition and developing differentiated positioning and will execute multi-year business plans to produce maximum sales, growth and profitability, both individually and through the leadership of the team.
In addition, this role will be responsible for launching new technologies to sustainably differentiate our portfolio in the US. Roles and responsibilities associated with this position include: Develop positioning and executional strategies that will drive competitive and market conversion to BD’s skin prep solutions.
This includes defining customer segmentation, value offer, pricing strategy, competitive positioning, promotional and communication programs, and the development and execution of strategic and tactical marketing plans.
Oversee product management duties for the skin prep portfolio, including forecasting, financial planning, pricing, channel management and promotional activities.
Manage, coach and develop team members.
Manage new product launches through communication, commercialization strategies and tracking metrics.
Support effective planning and training for the launch.
Anticipate and identify evolving market conditions and needs, develop, and implement plans which direct short- and long-range goals and product requirements.
Define and lead development of the value story including marketing claims, and clinical and economic evidence.
Serves as a product and procedure expert to provide technical support to sales force, and assist in training, meetings, and conventions.
Acts as the liaison between Marketing, Medical Affairs, US Support / International Sales, R&D, Quality, Regulatory, Manufacturing, and other cross-functional teams.
Actively encourage and support a positive culture within the Surgical Solutions Platform.
Education/Experience/Qualifications Bachelor’s Degree (MBA preferred)
Minimum of 8 years marketing experience in medical device or combination drug/device industry
Demonstrates strong strategic agility and business acumen
Excellent written and oral communication skills
Strong interpersonal skills
Demonstrated strong team contributor
Demonstrates leadership capabilities
Strong results orientation
Ability to travel domestically about 25% of the time
Ability to collaborate and work with others in a dynamic, matrix environment
Demonstrated success prioritizing and multi-tasking in a fast-paced, high-growth environment
Proficiency with Microsoft Office Suite: Outlook, Word, Excel, PowerPoint
Aspires to future leadership roles in Marketing
Primary Work Location USA RI – Warwick or IL -Vernon-Hills
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. Required Skills Optional Skills . Primary Work Location
USA IL - Vernon Hills
Additional Locations
USA RI - Warwick
Work Shift
The Senior Marketing Manager will lead the execution of the US protect and grow strategy for the Skin Prep portfolio. This role will manage, direct, and implement all aspects of the skin prep commercial plan and be responsible for execution of future product launches. This role will also support and drive cross-functional business team alignment to ensure success of the skin prep portfolio in the US.
Job Description
We are
the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a
maker of possible
with us. BD Interventional’s Surgery worldwide business unit, located in Rhode Island, is a leading developer, manufacturer, and marketer of innovative, life-enhancing medical technologies. Our Surgical Solutions Platform delivers a growing line of infection prevention, surgical irrigation, and enhanced sealants and hemostats, to complement surgical techniques across specialties and to advance surgical outcomes for the customers and patients we serve. The Senior Marketing Manager reports to the Director of Marketing, US region, for the Surgical Solutions platform. This position is responsible for executing the Skin Prep protect and grow strategy with a focus on competitive offense strategies and commercial and partnership programs including distribution programs, digital marketing, tradeshows and targeted segmentation and messaging.
The Senior Marketing Manager will also drive and influence cross-functional teams to develop and implement infection prevention enterprise messaging and evidence generation.
This position is also responsible for short- and long-term forecasting, as well as implementing strategies to further grow a mature business by understanding customer needs, analyzing the competition and developing differentiated positioning and will execute multi-year business plans to produce maximum sales, growth and profitability, both individually and through the leadership of the team.
In addition, this role will be responsible for launching new technologies to sustainably differentiate our portfolio in the US. Roles and responsibilities associated with this position include: Develop positioning and executional strategies that will drive competitive and market conversion to BD’s skin prep solutions.
This includes defining customer segmentation, value offer, pricing strategy, competitive positioning, promotional and communication programs, and the development and execution of strategic and tactical marketing plans.
Oversee product management duties for the skin prep portfolio, including forecasting, financial planning, pricing, channel management and promotional activities.
Manage, coach and develop team members.
Manage new product launches through communication, commercialization strategies and tracking metrics.
Support effective planning and training for the launch.
Anticipate and identify evolving market conditions and needs, develop, and implement plans which direct short- and long-range goals and product requirements.
Define and lead development of the value story including marketing claims, and clinical and economic evidence.
Serves as a product and procedure expert to provide technical support to sales force, and assist in training, meetings, and conventions.
Acts as the liaison between Marketing, Medical Affairs, US Support / International Sales, R&D, Quality, Regulatory, Manufacturing, and other cross-functional teams.
Actively encourage and support a positive culture within the Surgical Solutions Platform.
Education/Experience/Qualifications Bachelor’s Degree (MBA preferred)
Minimum of 8 years marketing experience in medical device or combination drug/device industry
Demonstrates strong strategic agility and business acumen
Excellent written and oral communication skills
Strong interpersonal skills
Demonstrated strong team contributor
Demonstrates leadership capabilities
Strong results orientation
Ability to travel domestically about 25% of the time
Ability to collaborate and work with others in a dynamic, matrix environment
Demonstrated success prioritizing and multi-tasking in a fast-paced, high-growth environment
Proficiency with Microsoft Office Suite: Outlook, Word, Excel, PowerPoint
Aspires to future leadership roles in Marketing
Primary Work Location USA RI – Warwick or IL -Vernon-Hills
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. Required Skills Optional Skills . Primary Work Location
USA IL - Vernon Hills
Additional Locations
USA RI - Warwick
Work Shift