Marketing Manager Job at Parks Zeigler, PLLC in Virginia Beach

Are you Parks Zeigler’s Next Marketing Manager?

Is your current position not fulfilling and you’re looking to make a difference in a superior work environment? This may be the fit if this sounds like you:

·       You’d thrive using your knowledge and experience to oversee and implement marketing strategies for our multi-office, two-state legal practice.

·       You excel in problem solving and getting things done in a fast-paced environment while maintaining attention to detail.

·       You are energized by sharing marketing practices and interacting with people.

We’re looking for someone that this describes to work together in growing and shaping our marketing in a collaborative way. We want to share our modern technologies, including systems, automations, and AI to hone your skills.

We take pride in our work and even more pride in our team. Everyone shares a commitment to our Core Values:

·       Quality is Job #1:

I always strive for the best result through superior effort. I embrace the “Measure twice, cut once” principal.

·       I Own It:

I do whatever it takes to get the job done. I reject a “That’s not my job” mentality. I pitch in, help out, and solve problems.

·       Mistakes to Mastery:

I know mistakes happen. When they do, I acknowledge and learn from them.

·       Positive and Professional:

I cannot always control what happens. I can and will control how I respond. I always strive to have a positive mindset.

·       1% Rule:

I am always looking for ways for the firm to improve.

·       Excellent Client Experience:

At the conclusion of the engagement, the client will return to us for future legal assistance and confidently refer their friends and family.

What it Looks Like:

·       Work closely with firm leadership concerning all things marketing.

·       Gather and analyze information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.

·       Conduct market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of services.

·       Maintain knowledge of trends and developments in the market; identify needs for new potential new services and make recommendations to leadership.

·       Analyze and evaluate financial aspects of marketing campaigns.

·       Collaborate in the development, updating, and maintenance of our firm’s website and social media platforms with outside vendors.

·       Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.

·       Collaborate, participate in, and coordinate promotional activities for the firm and its attorneys across all firm offices.

·       Work closely with the firm’s intake manager regarding data and the intersection of marketing and sales/intake.

·       Assist the firm’s COO with negotiating contracts for services needed to execute marketing strategy.

·       Coordinate the creation of, and at times self-generate, graphic and video marketing materials.

·       Perform other marketing duties as required.

What We’re Looking For:

·       3+ years marketing management experience, ideally in the legal or professional services industry.

·       Associate or bachelor’s degree in marketing or marketing management.

·       Skills:

o   Leadership and supervisory skills with the ability to inspire and manage a team.

o   Excellent interpersonal communication skills, both verbal and written.

o   Strong organizational and time-management abilities, particularly in managing complex projects with deadlines.

o   Proficiency in digital marketing tools, analytics platforms, and CRM software.

o   Ability to develop, monitor, and optimize marketing budgets effectively.

o   Thorough understanding of principles and methods used to create, promote, and sell products and services.

·       Software/Systems

o   Microsoft Office (including Word, Outlook, PowerPoint, and Excel).

o   Adobe Creative Cloud (including Photoshop, InDesign, Premier Pro, Acrobat Pro, etc.)

o   Website/SEO Management (WordPress, Google Analytics, CRM tools)

·       Motivated self-starter.

·       Working primarily out of our Virginia Beach office with travel to our other two offices, events, and conferences.

Benefits:

·       Salary: Base salary of $56,000 to $84,000, commensurate with knowledge and experience.

·       Fully paid dental, vision, and health insurance, including a firm-paid HRA account with $3,000 annually.

·       Fully paid short-term and long-term disability insurance as well as fully paid term-life insurance.

·       401K plan with 3% firm-contributed safe harbor available upon your start date.

·       Paid time off at rate of 12 hours a month for the first through third year of employment, increasing thereafter.

·       Unlimited unpaid time off with approval of firm leadership.

If what we’re about resonates with you and you’re up for the challenge of heading up our marketing department to take Parks Zeigler, PLLC to the next level, we’d love to hear from you. Email us your resume and a cover letter detailing why you would be the perfect fit for our firm and how you’d work to improve the firm’s marketing.