Docusign, Inc.
Senior Lifecycle Marketing Manager
Docusign, Inc., Washington, Illinois, United States, 61571
Company Overview
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do We are looking for a Senior Lifecycle Marketing Manager who has successfully transformed programs and achieved measurable growth. In this role, you will lead the development, optimization, and scaling of innovative lifecycle marketing strategies that drive engagement and revenue across key segments and channels. You will collaborate closely with cross-functional teams, including Product-Led Growth (PLG), Marketing Operations, Product Marketing, Content, and Analytics, to design and implement campaigns that enhance the customer journey and improve upsell and cross-sell opportunities. A key focus of this role will be building a robust learning agenda supported by fast A/B testing, insights generation, and continuous program optimization. This position is an individual contributor role reporting to the Lifecycle Marketing Director.
Responsibilities Build and implement expansion campaigns to drive demand and meet business objectives and aggressive growth targets. Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion. Partner closely with the Product and Growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts. Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts. Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs.
Job Designation Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
What you bring Basic 8+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business. Experience owning end-to-end program strategy, using multi-channel campaigns, promotion tactics, and dynamic content to optimize and drive incremental performance. Experience working in a Product-Led Growth (PLG) model with an understanding of upsell, cross-sell, and customer retention strategies. Experience analyzing data, extracting actionable insights, and identifying trends to inform optimization efforts and drive program success. Bachelor's degree or equivalent experience in marketing, business, or a related field. Preferred Strong analytical approach with a passion for data-driven decision-making and A/B testing to continuously refine strategies. Exceptional project management skills, with the ability to think strategically while implementing operational details. Ability to independently drive complex programs from inception through execution and post-campaign analysis. Experience leading dynamic campaigns using advanced marketing automation tools such as Iterable, Marketo, or ActionIQ. Excellent written and verbal communication skills with a talent for conveying complex ideas in clear, actionable ways.
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. This role is also eligible for bonus, equity and benefits.
Life at Docusign Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day.
Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer.
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Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you'll do We are looking for a Senior Lifecycle Marketing Manager who has successfully transformed programs and achieved measurable growth. In this role, you will lead the development, optimization, and scaling of innovative lifecycle marketing strategies that drive engagement and revenue across key segments and channels. You will collaborate closely with cross-functional teams, including Product-Led Growth (PLG), Marketing Operations, Product Marketing, Content, and Analytics, to design and implement campaigns that enhance the customer journey and improve upsell and cross-sell opportunities. A key focus of this role will be building a robust learning agenda supported by fast A/B testing, insights generation, and continuous program optimization. This position is an individual contributor role reporting to the Lifecycle Marketing Director.
Responsibilities Build and implement expansion campaigns to drive demand and meet business objectives and aggressive growth targets. Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion. Partner closely with the Product and Growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts. Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts. Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs.
Job Designation Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
What you bring Basic 8+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business. Experience owning end-to-end program strategy, using multi-channel campaigns, promotion tactics, and dynamic content to optimize and drive incremental performance. Experience working in a Product-Led Growth (PLG) model with an understanding of upsell, cross-sell, and customer retention strategies. Experience analyzing data, extracting actionable insights, and identifying trends to inform optimization efforts and drive program success. Bachelor's degree or equivalent experience in marketing, business, or a related field. Preferred Strong analytical approach with a passion for data-driven decision-making and A/B testing to continuously refine strategies. Exceptional project management skills, with the ability to think strategically while implementing operational details. Ability to independently drive complex programs from inception through execution and post-campaign analysis. Experience leading dynamic campaigns using advanced marketing automation tools such as Iterable, Marketo, or ActionIQ. Excellent written and verbal communication skills with a talent for conveying complex ideas in clear, actionable ways.
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. This role is also eligible for bonus, equity and benefits.
Life at Docusign Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day.
Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer.
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