Sentry
Technical Product Marketing Manager
Sentry, Seattle, Washington, us, 98127
About the role
As the Product Marketing Manager for Sentry's core platform, you will own the end-to-end go-to-market strategy to drive product awareness, adoption, and expansion. You will work cross-functionally to distill complex information into compelling and concise messaging and materials that resonate with the developer audience—showcasing a deep understanding of the product, target audience, and market landscape. You will also work closely with strategic integration and ecosystem partners to enhance product offerings and expand market reach. Your role extends beyond just promoting product features; by deeply understanding the user and market, you'll influence product development and shape our go-to-market strategy. In this role you will
Craft and execute a creative product marketing strategy and shape the go-to-market motion. Drive acquisition, adoption, and activation strategies focused on measurement-oriented product areas. Influence product strategy with market insights to drive revenue and business growth. Understand the needs and challenges of new developers to ensure their success with Sentry. Plan and coordinate product launches to grow awareness and engagement. Develop concise, benefits-driven messaging and unique value propositions for developers and self-serve customers. Create and execute value-based campaigns to maintain interest in Sentry. Identify content gaps and drive demand metrics from awareness to expansion for the core product. You’ll love this job if you
Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in humility. Enjoy thinking big picture while diving into details, adapting plans as needed in a fast-paced environment. Have a deep curiosity and forward-thinking approach—grounded in data and guided by experience. Qualifications
10 years of B2B product/marketing experience; developer relations or community experience is a plus. Experience with software development processes and familiarity with developer teams. Proven ability to prioritize competing opportunities and balance customer needs with business priorities. Track record of developing and executing multi-channel campaigns that meet business objectives. Excellent written and verbal communication skills. Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in humility.
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As the Product Marketing Manager for Sentry's core platform, you will own the end-to-end go-to-market strategy to drive product awareness, adoption, and expansion. You will work cross-functionally to distill complex information into compelling and concise messaging and materials that resonate with the developer audience—showcasing a deep understanding of the product, target audience, and market landscape. You will also work closely with strategic integration and ecosystem partners to enhance product offerings and expand market reach. Your role extends beyond just promoting product features; by deeply understanding the user and market, you'll influence product development and shape our go-to-market strategy. In this role you will
Craft and execute a creative product marketing strategy and shape the go-to-market motion. Drive acquisition, adoption, and activation strategies focused on measurement-oriented product areas. Influence product strategy with market insights to drive revenue and business growth. Understand the needs and challenges of new developers to ensure their success with Sentry. Plan and coordinate product launches to grow awareness and engagement. Develop concise, benefits-driven messaging and unique value propositions for developers and self-serve customers. Create and execute value-based campaigns to maintain interest in Sentry. Identify content gaps and drive demand metrics from awareness to expansion for the core product. You’ll love this job if you
Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in humility. Enjoy thinking big picture while diving into details, adapting plans as needed in a fast-paced environment. Have a deep curiosity and forward-thinking approach—grounded in data and guided by experience. Qualifications
10 years of B2B product/marketing experience; developer relations or community experience is a plus. Experience with software development processes and familiarity with developer teams. Proven ability to prioritize competing opportunities and balance customer needs with business priorities. Track record of developing and executing multi-channel campaigns that meet business objectives. Excellent written and verbal communication skills. Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in humility.
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