Product Marketing Lead, Small Business Advertising Job at Meta in Menlo Park

Product Marketing Lead, Small Business Advertising

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Responsibilities:

1. Manage a portfolio of products that help the smallest businesses on our platform reach new and existing customers through better tools, surfaces, and advertiser experiences.
2. Leverage expertise partnering with product and sales leaders to oversee the development of portfolio-level product strategies across technical expertise business tools.
3. Drive multi-year product strategies at the portfolio-level and shepherd product development across ideation, alpha, beta, and launch, working with Product, Engineering, Marketing Communications, and other cross-functional partners.
4. Develop go-to-market plans globally and quarterback launches to drive adoption of our advertising solutions, leveraging market research, data, and customer insights.

Telecommuting is permitted from anywhere in the U.S.

Minimum Qualifications:

1. Bachelor's degree (or foreign equivalent) in Business Administration, Marketing, Analytics, Foreign Policy, International Politics, Economics, Communications, or a related field and five years of progressive, post-baccalaureate work experience in job offered or analytics-related occupation.
2. Experience in developing marketing solutions for applications or software at company-level scale.
3. Understanding product goals, identifying opportunities, and making decisions based on impact to internal and external users.
4. Creating reports to articulate marketing objectives.
5. Gathering product specifications data, user experience data, and market research to develop tailored marketing strategies for unique territories and products.
6. Understanding and interpreting market research.
7. Developing marketing goals, identifying opportunities in a global market, and making strategic marketing decisions.
8. Partnering with cross-functional team leaders to drive marketing strategies with a consumer-centric approach leveraging consumer insights and best practices.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

Compensation: $217,980/year to $257,180/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location.

Equal Employment Opportunity and Affirmative Action: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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