Social Media Content Creator Job at James Allen in New York

JamesAllen.com – a fast-growing diamond bridal jewelry ecommerce retailer – is looking for a Social Media Content Creator to join its dynamic marketing team.

In this role, you’ll be responsible for producing viral, high-quality content across social media platforms, posting that content to maximize engagement, and actively managing our social media accounts to ensure a consistent brand voice. You'll create short-form videos, engaging Instagram Stories, and other visual assets that resonate with our audience and drive traffic and interaction. This position will report to the Director of Social Media and Influencer Marketing.

• Content Creation & Strategy: Develop and execute creative ideas for Instagram Stories, short-form video content, and other social media content that aligns with our brand voice and marketing objectives.
• Scripting & Video Production: Write compelling scripts for videos and produce high-quality video content, including filming, editing, and final production.
• Video Editing: Edit videos using tools like Canva and CapCut, ensuring they are optimized for different social platforms and are engaging, attention-grabbing, and easy to consume.
• Content Posting: Post and schedule content across social media channels (Instagram, TikTok, Facebook, YouTube, etc.), ensuring consistency, timeliness, and alignment with marketing calendars.
• Social Media Management: Actively manage and monitor our social media accounts, ensuring a consistent brand voice and maintaining brand identity across all platforms.
• Content Optimization: Monitor trends and viral content to ensure your videos stay ahead of the curve, creating relevant content that resonates with the target audience.
• Engagement & Community Building: Help grow our social media presence by interacting with followers, responding to comments, and fostering community engagement.
• Analytics & Performance Tracking: Measure the effectiveness of the content by analyzing metrics like engagement rates, views, and follower growth, and adjust strategies accordingly.
• On-Camera Presence: Be comfortable in front of the camera, showcasing your ability to create authentic, engaging content. A polished and professional appearance is key—ensure your hands and manicure are well-groomed for video appearances.

• Proven Experience: 2+ years of experience as a content creator, with a focus on social media platforms like Instagram, TikTok, and YouTube.
• Technical Skills: Proficiency in video editing software, particularly CapCut and Canva. Experience with other tools (i.e., Adobe Premiere Pro, Final Cut Pro) is a plus.
• Creative Storytelling: Strong scripting and storytelling skills with the ability to craft short-form content that’s both entertaining and impactful.
• Viral Content Expertise: A deep understanding of viral trends, what makes content shareable, and how to create videos that capture attention and generate buzz.
• Social Media Savvy: A strong understanding of Instagram’s features (Stories, Reels) and how to optimize content for maximum reach and engagement.
• Organized: You’re comfortable managing multiple projects at a time while remaining detail-oriented.
• Resourceful: You’re a problem solver with the ability to adapt to changing priorities.
• Analytical: You’re data-driven and combine that with creative instinct to make decisions and show ROI.
• Social First: A passion for social media trends and staying up-to-date with the latest trends and viral content.
• Team Player: You have a positive attitude, excellent work ethic, and strong interpersonal skills.
• On-Camera Comfort: You are confident and comfortable being on camera and are aware of how to present yourself professionally, with an emphasis on a polished appearance.
• Experience: 1-2 years of social media and/or influencer-related experience.
• Bonus: Experience working with jewelry or a gemologist degree is a plus.

Requirements

• Minimum 2 years of experience as a content creator, with a focus on social media platforms like Instagram, TikTok, Facebook and YouTube.

• Bachelor’s degree required; Studies in Marketing, Communications or related area preferred.
• Proficiency in video editing software, particularly CapCut and Canva. Experience with other tools (i.e., Adobe Premiere Pro, Final Cut Pro) is a plus.

***Please note: Applications should contain your resume as well as a portfolio, including links to your previous social media or video content***

Benefits

At R2Net - JamesAllen, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance
  

Annual base pay: $63,000 - $70,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2NET will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.