BNY Mellon
Senior Director, Head of Pershing Product Marketing
BNY Mellon, New York, New York, us, 10261
Overview
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Global Head of Pershing Marketing to join our Corporate Marketing & Communications team. This role is located in New York City, NY –HYBRID.
The Opportunity
We are looking for a strategic marketing leader for BNY’s RIA & Wealth Intermediary segment.
This leader will be responsible for supporting growth and revenue for this segment across all BNY offerings including Pershing and Wove, as well as other BNY capabilities and solutions. They will be accountable for driving business results in collaboration with multiple Go to Market cross-functional teams, product groups and sales teams.
This position will play a critical role in shaping strategy, messaging and positioning, and creating effective revenue-generating programs. The leader will be responsible for defining, building, and overseeing all marketing, processes, budget, and talent. This is a fast-moving role in a high-velocity environment where the ideal leader will be hands-on in marketing execution to ensure strategic objectives are met.
The successful candidate must have exceptional leadership and team management skills, with a track record of building and developing high-performing marketing organizations. They will provide regular leadership, guidance, and professional development opportunities to maximize top talent potential and achieve business objectives.
This is a highly visible position working directly with the Pershing executive leadership team and other senior stakeholders. The ideal candidate will cultivate strong working relationships, be obsessed with solving client problems, passionate about technology, exude ownership of the business and be able to deliver tangible results in a matrixed environment.
Responsibilities
Develop and Execute Marketing Strategy: Create and execute comprehensive marketing strategies aligned with business goals and objectives. Drive brand awareness, lead generation, and customer acquisition. Lead our annual flagship industry conference, INSITE.
Lead Generation: Develop and implement strategies to generate high-quality leads and optimize conversion rates throughout the customer journey. Develop tools and processes to fast track and nurture leads. Execute against an ABM strategy that targets priority accounts.
Customer Acquisition: Design and execute non-traditional customer acquisition strategies driven by data assessments. Establish, monitor, and communicate key metrics to determine the profitability of channels by product offering.
Performance Measurement & Reporting: Establish KPIs, metrics, and reporting systems to evaluate marketing effectiveness, including ROI analysis, providing regular insights to key stakeholders.
Brand Marketing: Define and reinforce brand positioning and perception, ensuring consistent messaging across all channels.
Product Marketing: Collaborate with product teams to develop effective product marketing strategies, including product positioning, value proposition, messaging, and launch plans. Partner closely with other segment leads as well as product group to define relevant offerings to meet our customer needs
Content Strategy: Oversee the creation and distribution of compelling content across various channels to engage and educate our audience.
Team Leadership and Development: Build and mentor a high-performing marketing team. Provide leadership, guidance, and professional development opportunities to maximize top talent potential and achieve marketing objectives.
Cross-Functional Alignment: Collaborate closely with sales, product development, and other cross-functional teams to ensure alignment and support for marketing initiatives. Foster a culture of results through collaboration and shared goals across departments.
Requirements
Self-starter and proactive leader with 15+ years of building high performance teams
Experience marketing to financial advisors, RIAs and broker-dealers
Highly pragmatic leader willing to drive both strategy and fast-paced execution
Thrive and proven success influencing peers across sales, client success, product management in a highly matrixed environment
Strong executive presence and excellent communication skills
Strategic problem solver who can identify and set short and long term strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience
“Owner-operator” working style, deep sense of ownership for business results
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors. Employer Description:
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.
EEO Statement:
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.
We’re seeking a future team member for the role of Global Head of Pershing Marketing to join our Corporate Marketing & Communications team. This role is located in New York City, NY –HYBRID.
The Opportunity
We are looking for a strategic marketing leader for BNY’s RIA & Wealth Intermediary segment.
This leader will be responsible for supporting growth and revenue for this segment across all BNY offerings including Pershing and Wove, as well as other BNY capabilities and solutions. They will be accountable for driving business results in collaboration with multiple Go to Market cross-functional teams, product groups and sales teams.
This position will play a critical role in shaping strategy, messaging and positioning, and creating effective revenue-generating programs. The leader will be responsible for defining, building, and overseeing all marketing, processes, budget, and talent. This is a fast-moving role in a high-velocity environment where the ideal leader will be hands-on in marketing execution to ensure strategic objectives are met.
The successful candidate must have exceptional leadership and team management skills, with a track record of building and developing high-performing marketing organizations. They will provide regular leadership, guidance, and professional development opportunities to maximize top talent potential and achieve business objectives.
This is a highly visible position working directly with the Pershing executive leadership team and other senior stakeholders. The ideal candidate will cultivate strong working relationships, be obsessed with solving client problems, passionate about technology, exude ownership of the business and be able to deliver tangible results in a matrixed environment.
Responsibilities
Develop and Execute Marketing Strategy: Create and execute comprehensive marketing strategies aligned with business goals and objectives. Drive brand awareness, lead generation, and customer acquisition. Lead our annual flagship industry conference, INSITE.
Lead Generation: Develop and implement strategies to generate high-quality leads and optimize conversion rates throughout the customer journey. Develop tools and processes to fast track and nurture leads. Execute against an ABM strategy that targets priority accounts.
Customer Acquisition: Design and execute non-traditional customer acquisition strategies driven by data assessments. Establish, monitor, and communicate key metrics to determine the profitability of channels by product offering.
Performance Measurement & Reporting: Establish KPIs, metrics, and reporting systems to evaluate marketing effectiveness, including ROI analysis, providing regular insights to key stakeholders.
Brand Marketing: Define and reinforce brand positioning and perception, ensuring consistent messaging across all channels.
Product Marketing: Collaborate with product teams to develop effective product marketing strategies, including product positioning, value proposition, messaging, and launch plans. Partner closely with other segment leads as well as product group to define relevant offerings to meet our customer needs
Content Strategy: Oversee the creation and distribution of compelling content across various channels to engage and educate our audience.
Team Leadership and Development: Build and mentor a high-performing marketing team. Provide leadership, guidance, and professional development opportunities to maximize top talent potential and achieve marketing objectives.
Cross-Functional Alignment: Collaborate closely with sales, product development, and other cross-functional teams to ensure alignment and support for marketing initiatives. Foster a culture of results through collaboration and shared goals across departments.
Requirements
Self-starter and proactive leader with 15+ years of building high performance teams
Experience marketing to financial advisors, RIAs and broker-dealers
Highly pragmatic leader willing to drive both strategy and fast-paced execution
Thrive and proven success influencing peers across sales, client success, product management in a highly matrixed environment
Strong executive presence and excellent communication skills
Strategic problem solver who can identify and set short and long term strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience
“Owner-operator” working style, deep sense of ownership for business results
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors. Employer Description:
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.
EEO Statement:
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.