MEDIA & PUBLIC RELATIONS SPECIALIST Job at Jamestown Regional Medical Center in

Content Summary: MEDIA & PUBLIC RELATIONS SPECIALIST at Jamestown, for Jamestown Regional Medical Center Job Type Full-time Description Full time, benefited position working 80 hours every two week pay period. Days of work are Monday-Friday with hours of 8:00am-4:30pm. However, some events will require evening and weekend work. STATEMENT OF PURPOSE The media and public relations specialist is responsible for creating and capturing opportunities to tell JRMC's legendary story with photos, story writing, press releases, public speaking, events, video production and guiding all social and other digital media. This role captains copywriting, media relations, media buying and is responsible for developing, growing, maintaining and utilizing customer relationship (database) tools to communicate with existing and potential JRMC loyalists. The media and public relations specialist is responsible for ensuring the JRMC brand and standard style guide, voice and focus are enforced in all material. JOB FUNCTIONS Customer Acquisition- 30% Implement and oversee customer relationship manager (CRM) build and execute funnel opportunities to grow database utilize email, text and emerging communication as a key acquisition tool support patient journey mapping select, maintain and distribute promotional collateral Community Engagement - 25% lead Community Engagement team brand ambassadors program lead the planning, scheduling and content of speaking engagements oversee JRMC sponsorship opportunities from community to corporate organize and host JRMC events provide facility tours act in the role, as needed, as public information officer provide recruiting support to both Human Resources and the Recruiting Manager participate in the Foundation Development Committee Multi-Media Storytelling - 25% captain JRMC copywriting, including technical material maintain JRMC history documents maintain accuracy and timeliness of JRMC boilerplate, elevator message and community impact support speech writing as requested write press releases harvest, collect and tell patient stories convert stories across other mediums within role and collaborate with other team members to realize full use of these cherished opportunities collect and organize JRMC photography both at events and for inventory purposes create in-house video as able and work with vendors to develop professional grade commercials script and oversee production of radio, including supporting tools like a jingle collaborate with team on all proofing and reviews Digital & Social Media - 20% establish and maintain strategy that directly aligns with organizational goals determine digital buys, paid boosts, ad word bids, remarketing and other for-purchase aspects of digital marketing lead interaction with online contacts organize and host online events collect and share metrics and use data to adjust plans as needed integrate social and digital interactions with CRM tool Knowledge, skills and experience preferred: excellent interpersonal and networking skills crisis management experience excellent written and oral communication skills, proficient in AP style both creative and technical writing prowess, including television and radio copy strong ability to develop messages in a way that engages audience interest ability to closely follow internal style guide to produce accurate material skilled photographer and photo editor ability to capture photos with print composition in mind customer relationship management experience experience with marketing communications and marketing plans experience collecting metrics and demonstrating ROI extensive video, radio and other multi-media production experience desire to constantly improve the work and image of JRMC proficient with Microsoft Office Suite and Adobe Creative Suite ability to work independently as well as in a team environment flexibility deadline-oriented appropriate sense of urgency handles rejection enjoys change autographs work with excellence Requirements QUALIFICATIONS/REQUIREMENTS FOR THIS POSITION: PREPARATION AND TRAINING - Bachelor's degree or relevant experience in Business, Marketing, Communications, or related area WORK EXPERIENCE - Work requires one to three years of experience in marketing, communications, event planning, public speaking, fundraising or similar field which builds and maintains relationships. Must have excellent planning, organization, communication, and follow-up skills. Strong attention to detail is a must. Experience with writing, website updates, design programs such as the Adobe Creative Suite are required ATTENDANCE - Punctual and regular attendance is an essential responsibility of each employee at JRMC. Employees are expected to report to work as scheduled, on time and prepared to start working. Employees are also expected to remain at work for their entire work schedule. ANALYTICAL ABILITY - Analytical ability required in the design and execution of event strategies. INDEPENDENT JUDGEMENT - Independent judgment required to establish priorities. Complete assignments, meet due dates as assigned for project. Must have the ability to manage multiple projects at a time. Must be highly organized and accountable for team's deadlines, while promoting teamwork. CONTACTS WITH OTHERS - Job requires social sensitivity and the ability to communicate effectively with all publics (and employees). SUPERVISING THE WORK OF OTHERS - None. RESPONSIBILITY FOR WELFARE OF OTHERS - Responsibility would be infrequent with the potential for minor delays with little effect on the long-term physical or emotional well-being of others. MENTAL/VISUAL EFFORT - Must be able to speak and write the English language in an understandable manner. Must be in good general health and demonstrate emotional stability. WORKING CONDITIONS - Good working conditions in a well-lighted office with modern office equipment. Is subject to frequent interruptions. Participates in and complies with JRMC Safety Management Program and Standard Precautions. OSHA JOB CLASSIFICATION, THIS POSITION IS DEFINED AS A CATEGORY II: Employee does not have exposure to bloodborne pathogens. PROMOTION - Promotion within the department is available. PHYSICAL REQUIREMENT - These are physical requirements of the position that may be performed as part of daily duties. Inability to meet one or more of these physical requirements will not automatically disqualify a candidate or employee from the position. Upon request for a reasonable accommodation, JRMC may be able to adjust or excuse one or more of these requirements, depending on the requirement, the essential functions to which it relates, and the proposed accommodation. EMPLOYEE REQUIREMENTS Visual Observation - Occasionally Standing - Occasionally Walking - Occasionally Sitting - Frequently Hands and Finger Dexterity - Continuously Reaching with Hands and Arms - Rarely Climbing - Rarely Stooping/Kneeling/Crouching/Crawling - Rarely Hearing/Listening - Continuously Tasting or Smelling - Never Working Inside - Continuously Working Outside - Rarely Working in Extreme Heat - Rarely Working in Extreme Cold - Never Working with Hazardous Materials - Never Noise - Rarely Working in Dirt/Dust - Never Driving - Rarely Lifting: - Up to 10 pounds - Rarely Up to 25 pounds - Rarely Up to 50 pounds - Rarely Up to 75 pounds - Rarely Up to 100 pounds - Never Over 100 pounds - Never Carrying: - Up to 10 pounds - Rarely Up to 25 pounds - Rarely Up to 50 pounds - Rarely Up to 75 pounds - Never Up to 100 pounds - Never Over 100 pounds - Never Pushing: - Up to 10 pounds - Rarely Up to 25 pounds - Rarely Up to 50 pounds - Rarely Up to 75 pounds - Never Up to 100 pounds - Never Over 100 pounds - Never Pulling: - Up to 10 pounds - Rarely Up to 25 pounds - Rarely Up to 50 pounds - Rarely Up to 75 pounds - Never Up to 100 pounds - Never Over 100 pounds - Never Salary Description $26.93 to $40.40 DOE