Digital Marketing Specialist (Onsite)

Location: BETTENDORF, IowaJob Type: PermanentCompensation Range: $65,000 - 85,000 per yearWe are actively seeking a Digital Marketing Specialist for our client in the Quad Cities areaThis role will be critical in elevating the organizations brand across all digital platforms. The primary responsibility is to develop, implement, and execute strategic digital marketing plans and campaigns that drive engagement and growth. The position involves conducting in-depth market research and data analysis to identify behavioral trends and shape effective online strategies for reaching target audiences.Responsibilities:Oversee digital marketing initiatives, including campaigns, social media, online content, and paid ads.Stay updated on trends to boost performance.Develop analytics to track ROI and manage vendor relationships to drive growth.Monitor online reputation and respond to reviews to maintain brand image.Supervise website, SEO, and content optimization, analyzing traffic to adjust strategies.Manage PPC campaigns and create tailored content plans to boost brand awareness.Develop an annual content calendar to engage audiences and promote company culture.Create compelling content, coordinate internal programs, and expand market presence.Support product launches with training materials and collaborate with teams for seamless campaign execution.Manage budget strategies and ensure continuous improvement.Qualifications:Bachelor's degree in marketing or related field, or achievement of formal certifications recognized in the industry as bachelor's degree equivalent.One to three years' experience with social media tools including:Google Search ConsoleSEMrushScreaming FrogPage Speed InsightsLighthouseGoogle AnalyticsGoogle Tag ManagerLooker StudioThree to five years website and social media experience.Two to four years marketing experience.Computer knowledge including Microsoft Office suite, and Adobe Creative Suite.Knowledge of search engine optimization social media, content marketing, email marketing, PPC and SEM).JOBID: 1067182LI-CELLALI-KF1PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupportrandstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Online Marketing Specialist, Location:Bettendorf, IA-52722