Social Media Manager Job at Phaxis in New York

Our client, a renowned beauty brand known for professional quality make-up and all natural skincare products is actively searching for a strong Social Media Manager to lead paid and organic strategies, drive community engagement, and boost brand awareness across key platforms. This role involves creating content strategies, managing budgets, overseeing influencer programs, and using analytics to guide future campaigns. Ideal candidates have a strong social media background, especially in fashion or beauty, with a proven ability to grow brand presence and engagement. Key Responsibilities: Develop and execute a comprehensive paid and organic social media strategy, using analytics to identify trends and growth opportunities. Present monthly and quarterly performance insights on key channel KPIs, along with actionable improvement recommendations, to C-suite and leadership. Oversee content creation and strategy across all major platforms (Instagram, TikTok, Facebook, YouTube, X, Threads, LinkedIn) to drive traffic, engagement, conversions, and brand visibility. Build brand excitement across brand's owned social channels by attracting new followers and transforming existing ones into engaged fans and ambassadors. Collaborate with the sales team to design and implement a strong non-paid growth strategy to increase community size and engagement. Manage a monthly content calendar (promos, launches, product focus) in alignment with DTC and global retail/sales schedules, working cross-functionally with internal teams and agencies to implement content. Create campaign toolkits to maintain consistent brand messaging across all channels. Lead social analytics and reporting, identifying trends and actionable insights, and deliver weekly team updates and monthly executive presentations. Oversee the social budget, including content creation, giveaways, seeding, boosting, and paid media. Develop and manage an influencer strategy to align with B2B and B2C goals, including seeding, organic partnerships, and paid creators. Utilize and maintain social analytics tools like GA4, Tribe, and Sprout Social to optimize performance tracking. Manage a small team, providing leadership, guidance, and direction to ensure high-impact results. Qualification Bachelor's degree in Communications, Marketing, or a related field. 4 - 5+ years of social media strategy experience for a major brand or multinational company; Fashion/Beauty industry background is highly desired. Any experience in a direct sales business would be very helpful. Experience managing a small team and overseeing both brand and paid social accounts across key platforms (IG, FB, X, TikTok) and additional platforms like YouTube, Pinterest, LinkedIn, and Threads. Skilled in campaign management, content strategy, and generating viral content; experience with post-analysis reporting and executive presentations. Solid understanding of B2B and B2C audiences, with strong analytical, communication, and project management skills. Self-starter, comfortable in fast-paced settings, with experience in budget and vendor management. Proficient in MS Office, Canva, Meta, Google Analytics, Workfront, Tribe, Sprout Social, and basic photo editing tools (Photoshop, Final Cut/iMovie, Adobe Suite). Passionate about social media, new trends, storytelling, community-building, and emerging platforms. bility to work effectively in a hybrid setting, balancing in-office and remote responsibilities as needed.