Undisclosed is hiring: Digital Media Associate in New York

MUST HAVE SUBSTANTIAL EXPERIENCE MANAGING MULTIPLE CAMPAIGNS SIMULTANEOUSLY AND LARGE BUDGETS. WILL NOT CONSIDER CANDIDATE WITHOUT THIS EXPERIENCE.

The Opportunity:

This is more than just a job, this is a career with a US based legal firm whose owners have built many successful businesses that have operated in Mexico for a decade and helped created careers for hundreds of citizens. We are looking for someone to be an integral part of the firm's growth. This opportunity has all of the upside and potential of an exciting new startup, with none of the usual risks. This is a unique opportunity for the right person.

Key Responsibilities:

• Campaign Strategy and Execution: Design, implement, and manage paid advertising campaigns across various digital platforms. Ensure alignment with the overall marketing strategy and business objectives.
• Manage large budgets: You will be managing campaigns that can spend tens of thousands or hundreds of thousands of dollars each month. It is important that the ideal candidate is not intimidated by large budgets.
• Budget Management: Manage daily spend and overall budget allocation for paid media campaigns to ensure optimal return on investment.
• Target Audience Identification: Use demographic data and user behavior to identify target audiences for each platform. Customize ads to align with the interests and behaviors of different user segments.
• Creative Collaboration: Work closely with the marketing team and other teams to develop engaging and compelling ad visuals and copy. Test and optimize creatives based on campaign performance.
• Performance Analysis: Monitor and analyze campaign performance on a daily basis.
• Utilize analytics tools to track engagement, conversions, and other relevant metrics.
• Optimization: Continuously optimize campaigns through A/B testing, audience segmentation, keyword management, and other relevant techniques. Adjust strategies based on analytical insights to improve effectiveness.
• Reporting: Provide detailed reports on campaign performance, insights, and adjustments. Communicate key metrics and actionable insights to stakeholders.
• Platform Expertise: Stay updated with the latest trends and updates in paid advertising platforms. Apply best practices and innovative strategies to maintain competitive advantage.
• Cross-Functional Collaboration: Work closely with other departments, including marketing, operations, finance, creatives, and sales to ensure a cohesive and integrated marketing strategy.

Required Experience:

• Bachelor’s degree ideal
• English and Spanish fluency is a MUST
• 3-5 years experience in paid media. Preferably experience in business to consumer marketing and financial services.
• Excellent organizational skills and a detail-oriented mindset
• Experience working with Looker Data Studio or Power BI
• Agency experience is a plus.
• Experience using SEMRush & Ahrefs for keyword research and other strategic planning
• Experience working w/ Marketing agencies to strategically execute Content briefs, Backlinking, Content Syndication, etc projects. would be helpful but not required.
• Working knowledge of a complete media mix and have experience working on a few different channels.
• Significant experience with google ads and meta at a minimum