Hinge-Health
Lead Content Strategist
Hinge-Health, San Francisco, California, United States, 94199
Lead Content Strategist, Commercial We’re looking for a talented writer to craft compelling, empathetic, and technically accurate copy for B2B Commercial channels to help define the Hinge Health brand and inform the broader customer/user journey to help engage prospects. Your work will help people dealing with pain find the care they need to start healing.
The Lead brand copywriter for Commercial Marketing will evolve and develop our in-market messaging into compelling narratives and copy that are nuanced for channel performance while continuing to invest and contribute to our brand perception. You will help bring new campaigns from 0 to 1, identify and solve for opportunities where verbal and visual can evolve and amplify one another, and validate the value of writing being a part of the project from the beginning. As part of the creative team, we’re looking for someone who is a writer, strategist, and brand storyteller.
What You'll Accomplish
Bring to life new initiative or brand positioning campaigns and offerings. You’ll look for innovative, creative ways to reach new or existing clients, concepting our messaging approach and iterating based on qualitative and quantitative feedback.
Work with visual designers and marketers to craft high-performing, user-centered assets. From direct mail to email, to websites, social and everything in between, you’ll work with design to create best-in-class, cohesive content across all channels.
Write commercial marketing copy that delivers results. Whether it’s a headline, subject line, blog copy, or even a button on a landing page, you’ll use data to craft copy that effectively launches campaigns and boosts ongoing performance.
Strengthen Hinge Health’s B2B voice and tone. You’ll take Hinge Health’s brand strategy, voice and tone and elevate it across all audience and client touch points.
Identify opportunities to scale creative whenever possible.
What We're Looking For The ideal candidate has extensive agency or in-house experience as a copywriter or content strategist, helping to shape, craft and bring B2B campaigns and initiatives to life across multi-touch campaigns for a variety of audiences.
In order to make an application, simply read through the following job description and make sure to attach relevant documents.
They identify innovative ways to reach new or existing clients, are experienced in digging into research and insights to develop content that is strategic, inspires, and converts. 7+ years of writing experience; preferably in a start-up, in-house environment or technology company.
3+ years of experience in B2B marketing writing.
Portfolio demonstrating excellence in brand expression and storytelling through both B2B and B2C campaigns and marketing materials.
Understands digital best practices for Demand Gen campaigns and approaches to ABM, CMS, CSS, and SEO.
Strong self-management skills in a fast-paced environment and experience using collaboration technology like Google Workspace, Asana, and Slack.
Passionate about data, discovering new trends and driving actions through insights.
Comfortable working with cross-functional teams, leadership, and project managing your own workload to set deadlines and deliver high-quality work on time.
Bonus Points
Audio and Video campaigns.
Experience in the health, neuroscience, musculoskeletal (MSK) health, lifestyle, or wellness industries.
Compensation This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $132,000 - $198,000. About Hinge Health Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon. Learn more at http://www.hingehealth.com What You'll Love About Us
Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development.
Diversity and Inclusion We’re committed to building diverse teams that reflect the communities we serve. Visit hingehealth.com/diversity-equity-and-inclusion to learn more about what moves us. Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.
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Bring to life new initiative or brand positioning campaigns and offerings. You’ll look for innovative, creative ways to reach new or existing clients, concepting our messaging approach and iterating based on qualitative and quantitative feedback.
Work with visual designers and marketers to craft high-performing, user-centered assets. From direct mail to email, to websites, social and everything in between, you’ll work with design to create best-in-class, cohesive content across all channels.
Write commercial marketing copy that delivers results. Whether it’s a headline, subject line, blog copy, or even a button on a landing page, you’ll use data to craft copy that effectively launches campaigns and boosts ongoing performance.
Strengthen Hinge Health’s B2B voice and tone. You’ll take Hinge Health’s brand strategy, voice and tone and elevate it across all audience and client touch points.
Identify opportunities to scale creative whenever possible.
What We're Looking For The ideal candidate has extensive agency or in-house experience as a copywriter or content strategist, helping to shape, craft and bring B2B campaigns and initiatives to life across multi-touch campaigns for a variety of audiences.
In order to make an application, simply read through the following job description and make sure to attach relevant documents.
They identify innovative ways to reach new or existing clients, are experienced in digging into research and insights to develop content that is strategic, inspires, and converts. 7+ years of writing experience; preferably in a start-up, in-house environment or technology company.
3+ years of experience in B2B marketing writing.
Portfolio demonstrating excellence in brand expression and storytelling through both B2B and B2C campaigns and marketing materials.
Understands digital best practices for Demand Gen campaigns and approaches to ABM, CMS, CSS, and SEO.
Strong self-management skills in a fast-paced environment and experience using collaboration technology like Google Workspace, Asana, and Slack.
Passionate about data, discovering new trends and driving actions through insights.
Comfortable working with cross-functional teams, leadership, and project managing your own workload to set deadlines and deliver high-quality work on time.
Bonus Points
Audio and Video campaigns.
Experience in the health, neuroscience, musculoskeletal (MSK) health, lifestyle, or wellness industries.
Compensation This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $132,000 - $198,000. About Hinge Health Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon. Learn more at http://www.hingehealth.com What You'll Love About Us
Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development.
Diversity and Inclusion We’re committed to building diverse teams that reflect the communities we serve. Visit hingehealth.com/diversity-equity-and-inclusion to learn more about what moves us. Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.
#J-18808-Ljbffr