Intercom
Head of Integrated Marketing Campaigns
Intercom, San Francisco, California, United States, 94199
Intercom was founded in 2011 to change the standard of customer service online. Our AI-first customer service platform is a totally new way to deliver customer service and is designed to transform the way businesses interact with their customers through AI. We all know that customer service on the internet sucks. It’s slow and impersonal. We help businesses provide instant and exceptional service to their customers and maximize their support agents’ productivity, efficiency, and performance—all through our single AI system. More than 25,000 businesses use Intercom to send millions of messages to millions of customers each month. Intercom has been a long-standing product leader and cultural icon in the technology and startup worlds for more than a decade. We set the pace for our industry and live by our values that allow us to push boundaries, build with speed and intensity, and deliver incredible value to our customers. Join us on our mission to redefine customer service and make internet business personal.
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. What's the opportunity? Intercom is seeking a strategic and analytical Head of Integrated Campaigns to spearhead our global marketing initiatives. This strategic role is crucial for driving Intercom's growth and expanding our market presence. As a key player in our marketing team, you will craft and execute a comprehensive demand-focused integrated campaign strategy that aligns with our business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals. What will I be doing?
Strategic Campaign Leadership and Pipeline Accountability:
Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel. Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics. Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.
Cross-Functional Team Collaboration:
Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns. Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.
Event Attendance and Demand-Generation Campaigns:
Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets. Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals.
Data-Driven Optimization:
Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance. Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.
Innovative Content and Messaging:
Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts. Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
Market Trends and Insights:
Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.
Budget Management:
Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.
What skills do I need?
Extensive Experience in Integrated Marketing Campaigns:
12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth. Sales Alignment and Pipeline Accountability:
Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations. ABM and Outbound Expertise:
Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies. Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact. Strategic Thinking and Leadership:
Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies. Analytical and Data-Driven:
Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements. Collaboration and Influence:
Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions. Creative and Innovative Mindset:
Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns. Deep Content Strategy Understanding:
In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth. Benefits We are a well-treated bunch with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :) Competitive salary and meaningful equity Comprehensive medical, dental, and vision coverage Regular compensation reviews - great work is rewarded! Flexible paid time off policy Paid Parental Leave Program 401k plan & match In-office bicycle storage Fun events for Intercomrades, friends, and family! *Proof of eligibility to work in the United States is required. The base salary range for candidates within the San Francisco Bay Area is $233,100 - $270,900. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Policies Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week. We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values. Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Is this role not quite what you're looking for?
Join our Talent Community
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While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. What's the opportunity? Intercom is seeking a strategic and analytical Head of Integrated Campaigns to spearhead our global marketing initiatives. This strategic role is crucial for driving Intercom's growth and expanding our market presence. As a key player in our marketing team, you will craft and execute a comprehensive demand-focused integrated campaign strategy that aligns with our business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals. What will I be doing?
Strategic Campaign Leadership and Pipeline Accountability:
Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel. Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics. Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.
Cross-Functional Team Collaboration:
Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns. Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.
Event Attendance and Demand-Generation Campaigns:
Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets. Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals.
Data-Driven Optimization:
Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance. Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.
Innovative Content and Messaging:
Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts. Ensure consistent messaging across all channels, aligning with the company’s brand voice and marketing objectives.
Market Trends and Insights:
Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.
Budget Management:
Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.
What skills do I need?
Extensive Experience in Integrated Marketing Campaigns:
12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth. Sales Alignment and Pipeline Accountability:
Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations. ABM and Outbound Expertise:
Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies. Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact. Strategic Thinking and Leadership:
Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies. Analytical and Data-Driven:
Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements. Collaboration and Influence:
Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions. Creative and Innovative Mindset:
Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns. Deep Content Strategy Understanding:
In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth. Benefits We are a well-treated bunch with awesome benefits! If there’s something important to you that’s not on this list, talk to us! :) Competitive salary and meaningful equity Comprehensive medical, dental, and vision coverage Regular compensation reviews - great work is rewarded! Flexible paid time off policy Paid Parental Leave Program 401k plan & match In-office bicycle storage Fun events for Intercomrades, friends, and family! *Proof of eligibility to work in the United States is required. The base salary range for candidates within the San Francisco Bay Area is $233,100 - $270,900. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Policies Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week. We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values. Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Is this role not quite what you're looking for?
Join our Talent Community
to stay connected with us.
#J-18808-Ljbffr