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CEVA Logistics

Commercial Marketing Head

CEVA Logistics, Houston, Texas, United States, 77246


YOUR ROLE

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below. In this role you will be responsible for a combination between Corporate / Institutional Communications, Digital & Marketing Communications, and Internal Communications in North America (U.S.A., Mexico, Canada). You will implement CEVA Logistics image and reputation plan and increase awareness and understanding of the company's activities into a specific region, among all audiences. Leverage the company as a business leader and employer of choice to external audiences through global external communication efforts. Contribute to global actions, and manage the regional employee information, managerial communications and contribute to employees' motivation and sense of belonging to CEVA Logistics and CMA CGM Group. Identify opportunities for speaking slots within the media, lead generation campaigns, and anticipate risks as well as crisis. Provide Communications guidance and coaching to the Region Managing Director, and propose a set of services to the Region Leadership team. Define and execute marketing campaigns, programs, and initiatives across multiple channels to support business growth. Support M&A activities. WHAT ARE YOU GOING TO DO? Provide shared services to Global CEVA's communications actions: Write / translate editorial content / Optimizes the editorial landscape through an identified set. Contribute to CEVA Marketing and Marcom contents. Bring insights to CEVA Logistics global and transverse initiatives. Participate to team meeting, share reporting, budget and actions follow-up. Propose and implement a regional communications strategy, agreed with Chief Communications Officer and the Communications Steerco: Communications plan within communication guidelines (priorities, budget). Trade media relations in coordination with HO communication and CMA CGM Group. Messaging, publication and customers tools. External events (tradeshows, exhibitions, conferences, customer events). Commercial advertising, by-line articles and CEVA sponsoring & partnership. Contribute to the company digital presence and employee engagement (Deployment of CEVA internal programs, CEVA messaging and information flows and campaigns, Internal events). Develop with Communications GHO the CEVA's image towards external stakeholders: Media relation, messaging & support local interview scheme. Country space on cevalogistics.com (when relevant) and Country ID Cards. Contribution to Crisis communications at local level. Local exhibitions, customer seminars and stakeholders' events. Marcom / Sales tools liaising with GHO communications. Contribute to employees' motivation and sense of belonging to CEVA Logistics and CMA CGM Group: Internal Corporate programs' deployment, strategic decisions and information. Local management support to engage employees on Group, CEVA global, and local priorities. Manage CEVAnet intranet pages related to the Region (when relevant). Advise and bring Communications services to Region Leadership team when agreed by Chief Communications Officer: Region collaterals, events and Media training. Collaborate with cross-functional teams to design and execute marketing campaigns to support business growth: Define and execute leads generation and product campaigns, programs, and initiatives across multiple channels. Create and oversee the implementation of marketing collateral, content, and materials. Provide support on marketing intelligence and sector reports based on regional needs. WHAT ARE WE LOOKING FOR? Education & Qualifications Bachelor's degree in Communication or Journalism. Master's degree, preferred. Experience Minimum 10-15 years' experience in Marketing Communications / Journalism at regional or international scale. Experience of working in a matrixed organisation environment & managing remote teams. Leadership experience across multiple geographies. Extensive senior leadership experience in a large and complex sales environment. Experience of leading large-scale change management programmes. Specialist Knowledge & Skills Conversational fluent and ability to communicate in English. Excellent working knowledge of key Microsoft applications. Excellent writing skills; press releases and kits, media briefings, speeches, presentations, articles, messages, strategic planning. Capable of understanding business challenges / issues and translating them into communication proposals. Organization skills: press trips and events, conferences. Proactively analyse, identify issues and explore solutions. Self-motivated, ability to work with limited resources. Embrace changes and drive innovation. Ability to work in matrix organization, liaise and work across function, countries and products. Applies process analysis with problem-solving skills. Interpersonal & Communication Skills Confident communicator and presenter. Clear communicator with excellent interpersonal skills. Excellent presentation skill and be team player. Ability to maintain stable performance under pressure. Requires technical 'reporting issue

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