Digital Marketing Senior Manager

When you join VerizonYou want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.What you’ll be doing...The Digital Marketing organization is building a MarTech practice aimed at changing the way we deliver personalized marketing experiences at scale across all journeys at a rapid pace. The future of modern marketing is data driven and places technology at the core. The enablement practice within Digital Personalization & MarTech is focused on creating transformational experiences by equipping various stakeholders with the capabilities and feature functionalities that next-gen technologies have the ability to deliver.As a Senior Manager for Digital Personalization & MarTech, you will be responsible for implementing a personalized journey across the digital platform. This starts with creating a campaign strategy based on analytics, business requirements and identifying relevant messaging and journeys for the prospect visitor.You will be responsible for developing an analytics framework for the sizing and measurement of all projects including on-going health management of launched experiences.  In addition, this role will provide analytic insights to highlight opportunities for optimization to maximize revenue.You will have the mindset for continuous improvement to identify automation opportunities. You will work with cross-functional teams to determine the best potential solutions, and socialize the final approach with stakeholders. You will also be responsible for identifying and leading future-looking opportunities to address tangible feature and functionality gaps or pain points, owning the onboarding of solutions, and overseeing the implementation from  Proof-of-Concept/Pilot phase through to successfully full-scale deployment. Responsibilities include:Developing and managing the campaign strategy for prospect personalization primarily for Verizon.com and evolving into cross channel journeys.Overseeing the optimization of the campaigns to maximize revenue.Developing and managing the analytic framework for Site Personalization.Evolving the campaign operations to maximize efficiencies through identifying automation opportunities, writing business requirements based on use cases, and working with the technology teams to completion.Designing solutions using a Customer-Centric approach.Managing the “best practices” guide based on enablement capabilities and associated PoCs in project stakeholders.What we’re looking for...You have an entrepreneurial mindset with a keen focus on "how does it impact the bottom line". You enjoy working with all types of people and understand that diverse perspectives often yield the best ideas. Being part of the team that grows our business excites you. You have a sense of urgency that is second to none when it comes to getting work done and meeting deadlines. You enjoy working across groups and meeting customer needs. You are excited about opportunities where you can see an immediate impact from the work you do.You'll need to have:Bachelor's degree or four or more years of experience.Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.Knowledge of Digital MarTech platforms and the overall digital ecosystem.Experience in collaborating effectively with cross-functional teams (digital channels, sales, product development and communications) to ensure marketing initiatives align with overall project objectives and timelines.Experience directing the work of others in a matrixed environment.Experience introducing innovations to an existing process and “out of the box” thinking mind frame.Experience working in data analytics, utilizing quantitative skills.Even better if you have one or more of the following:An MBA or Advanced degree in Digital Marketing & Marketing Technology.Experience working with an Agile team for technical development.Experience creating business requirements for technical teams.Lean Six Sigma Green or Black Belt certification.Digital experience, digital marketing, and digital product management either in a business, agency, or consulting organization.Experience working with a service provider (i.e. phone, cable, internet, insurance).If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.Where you’ll be workingIn this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.Scheduled Weekly Hours40Equal Employment OpportunityWe’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.If you are hired into a California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $115,000.00 and $213,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.SummaryLocation: Basking Ridge, New Jersey; Irving, Texas; New York, New York; Alpharetta, GeorgiaType: Full time