Web & SEO Marketing Manager Job at SRSAquiom in Denver

About SRS Acquiom

SRS Acquiom is a leading disruptor in the financial services technology space, redefining the way M&A and loan agency deals get done.

Since 2007, we've brought unmatched expertise, insight, and innovation to solve the issues that slow complex financial transactions down.

Today, we deliver a unified system of solutions - virtual data rooms, escrow & payment administration, shareholder representation, and loan agency services - that work effortlessly on their own and fit seamlessly together.

Our unique combination of disruptive tech and expert team has become the go-to solution for many of the largest and most successful companies in the global M&A and loan agency markets.

If you're looking to join an entrepreneurial culture in an established company with a track record of consistent growth, profitability, and innovation, we want to hear from you!

A few benefits our employees enjoy

* Comprehensive benefit plans (medical/dental/vision) starting on day 1

* 401(k) with 4% matching

* Discretionary time off

* Fitness credit

* Several pre-tax plans (dependent care, transportation, flexible spending)

* Transportation reimbursement

* Benefits reimbursement

Web & SEO Marketing Manager Position Summary

The Web & SEO Marketing Manager will manage web content using a content management platform, and SEO efforts to enhance SRS Acquiom's digital presence.

The ideal candidate is a metrics-focused marketer with a passion for understanding web best practices with strong quality assurance skills.

This position requires the ability to liaison with your marketing peers then translate that marketing vision to an online implementation that delivers on marketing goals while driving process improvements.

The ideal candidate is comfortable analyzing website traffic and marketing analytics, is well versed in SEO best practices, thrives in a high-paced environment, keeps up with the latest in marketing trends, and enjoys bringing web experiences to life.

The salary range for this position is between $86,000k - $102,000k, depending on level of experience.

This is a hybrid position requiring 1-2 days/week in-person at our Downtown Denver office.

Web & SEO Marketing Manager Primary Responsibilities

* Work with the Director, Web & Digital Marketing to maintain, develop and deliver on a strategic roadmap of key website priorities ensuring alignment with business objectives

* Manage the development and support of company website(s), user experience, content optimization, brand integration, web UX journeys and KPIs

* Execute strategies to establish and expand SRS Acquiom's web presence globally, ensuring alignment with international growth objectives and localized brand messaging

* Create new web pages using CMS templates and modules.

* Act as project manager for website updates working closely with Marketing, IT, and external partners on timelines and deliverables to ensure projects are delivered on time and on budget and to the highest standards.

* Implement rigorous testing and optimization strategies to enhance the website's effectiveness in driving demand, enhancing the customer journey and improve conversion rates

* Monitor and maintain data quality within the content management system and analytics dashboards

* Measure performance of digital marketing efforts using a variety of marketing analytics tools (Google Analytics, Google Search Console, SEO tools, etc.); report performance of key KPIs.

* Collaborate across the marketing team to provide ongoing analytics that lead to better decision making and inform program optimization

* Provide internal reports and presentations on a regular basis

* Stay abreast of SEO and GEO best practices, work with external agency to monitor and improve search engine optimization and generative AI engine results for the company's site(s).

* Conduct keyword research, competitive analysis, and on-page optimization to boost website visibility

* Work with the content team to align the recommended SEO optimizations to their content deliverables

* Help manage A/B testing and heatmaps to improve web UX and digital marketing efforts.

* Work in Asana boards, Google Tag Manager, Smartsheet, Microsoft apps (Excel, PPT), SEO tools

* Provide exemplary service to internal customers, and strong collaboration with marketing team members.

* Build strong cross-functional relationships with IT, risk and compliance, and external partners.

* Perform other related duties as assigned

Web & SEO Marketing Manager Required Qualifications & Skills

* 3-4+ years marketing experience, 2+ years in a B2B role

* BA or BS degree from a four-year college/university

* Experience with website content management systems and SEO

* Experience with Web Analytics tools (deep knowledge of Google Analytics 4 is a strong plus), analyzing data and able to synthesize findings and impacts

* Experience with B2B campaign tactics such as Paid Search, Display Advertising, Content Marketing, and other factors that impact web conversions

* Strong project managements skills including the proven ability to manage multiple projects simultaneously and hit deadlines

* Strong written and communication skills, ability to clearly articulate thoughts and recommendation with attention to detail

* Deep knowledge of usability and customer experience principles for web information architecture and design

Web & SEO Marketing Manager Desired Characteristics

* Innovative, has the willingness to experiment

* Self-starter, organized and highly detail-oriented

* Exhibit a strong sense of ownership, urgency and drive

* Has a passion for leveraging data to understand trends and make metric-based decisions to optimize programs and positively impact the business

* Must be comfortable with continual change in the environment of a fast-paced, high-growth, company

* Highly collaborative with a solution-focused mindset and positive attitude. Must be a team player

* Operates with the highest integrity

* Ability to multi-task and work efficiently under pressure

* Team player with solid interpersonal skills, and the ability to deliver effective oral and written communications

Web & SEO Marketing Manager Physical Requirements/Special Demands

* Must be available to work standard business hours

* Must be available to work occasional nights/weekends, which may not be scheduled in advance

* Must be able to work in an open office environment

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without advanced notice.

With respect to its programs, services, activities, and employment practices, SRS Acquiom Inc. assesses qualified individuals without regard to their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), age, national origin, disability, veteran status, genetic information, or other protected status. Requests for reasonable accommodation or the provision of auxiliary aids should be directed to Human Resources.