Content Experience Strategist Job at Apple in Sunnyvale

Content Experience Strategist

Sunnyvale, California, United States

Marketing

Imagine what you could do here at Apple. Innovation runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do. AppleCare Digital crafts alluring digital content and experiences to help people get the most out of their Apple products. We make it easy for everyone to learn about, use, and maintain all of their Apple software and hardware. We’re looking for a top-tier Content Strategist to own the transformation of our content for use with LLMs and other AI-related systems. The ideal candidate has a track record of crafting compelling digital experiences and articulating a strategy based on data and research. You’re familiar with building content frameworks that are optimized for LLMs. You work well on a cross-functional team, advocate for your ideas, and can influence without control. You know that while LLMs are powerful, human creativity and insights are essential.

Description

As LLMs continue to evolve, optimizing content for their consumption becomes increasingly meaningful. In this role, you’ll form and drive AppleCare Digital’s LLM content strategy. You’ll apply your understanding of internal and third-party LLM functionalities with authoring standard processes. You’ll track content performance in LLMs to identify areas for improvement and experiment with formats and styles to decide what works best. Additional responsibilities include:

1. Work cross-functionally with Content Development, UX, and Business Insights to ensure content aligns with our org’s business objectives and user needs.
2. Reinvent and pilot new content formats and frameworks to improve Customer and Advisor content experiences.
3. Make content optimization and authoring standards recommendations, then support change management and governance.
4. Combine data analysis and creative thinking to optimize content, synthesizing requests and inputs from a variety of sources.
5. Review generative answers derived from support content and validate technical accuracy, finding ways to improve content from a design and technical perspective for AI and user consumption.
6. Lead conversations with partners to find consensus and build timelines for content creation and change.
7. Keep up-to-date with emerging trends in ML, content strategy, and customer experience to continually bring fresh ideas and strategies to the team.

Minimum Qualifications

• Bachelors Degree or equivalent work experience required.
• Experience using key metrics and research to make decisions.
• Familiarity with Large Language Models (LLMs).
• Experience influencing partners, driving consensus, and completing projects with a cross-functional team.
• Ability to thrive in high pressure environments, under tight timelines, while maintaining a strong attention to detail.

Key Qualifications

Preferred Qualifications

• Masters Preferred.
• Experience with technical support and troubleshooting content.
• Knowledge of evolving technologies and their impact on content.
• Experience working with Retrieval Augmented Generation is a plus.

Education & Experience

Additional Requirements

Pay & Benefits

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $115,100 and $216,900, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

#J-18808-Ljbffr