Head of Social Media

The Free Press is looking for a nimble, creative producer who is passionate about our mission and understands our editorial voice. This person will oversee our social media strategy, working closely with our audio, video, and print teams to generate social assets for stories and creative campaigns.

This is a strategic editorial position. This person will work with the newsroom, audio, video, and art teams to coordinate the rollout of our coverage. This person should be an excellent communicator and journalist writer with a good understanding of best practices on Twitter, Instagram, Facebook, and YouTube.

If you’re interested, please include a handful of unique ideas for fast-turn, low-lift video and static social content in your application.

Responsibilities

• Oversee the creation of text and video assets to accompany Free Press stories, making sure everything we post is in line with our editorial voice.
• Own the entire social media process, from strategy development to measurement and analysis. Use data-driven insights to refine and optimize social media efforts.
• Internalize editorial mission to hone and sharpen our voice on social media.
• Work with the newsroom, audio, video, and art teams to coordinate the rollout of our coverage.
• Fixate on all elements of post packaging with an eye toward performance.
• Promote engagement and audience growth on all social platforms.
• Build out reporting to measure social media performance.
• Devise competitive analyses to understand opportunities for growth.
• Manage a small team of social producers.

Qualifications

• At least 2–5 years experience in social media, distribution, or production for a news organization.
• A willingness to be both strategic and hands-on. You can create a plan but you are also comfortable getting in the weeds.
• Video editing experience to leverage our assets for different video-first channels.
• Writing and copy-editing skills to communicate clearly and in our voice to different audiences on different platforms.
• A data-centric approach to understanding digital content and performance across different social media platforms.
• Imagination to think beyond existing news media common practices.
• A passion for news and a desire to be at the center of agenda-setting, wave-making issues.
• An embrace of a scrappy start-up environment with a willingness to jump in wherever needed to help the team succeed.

Salary: $100,000 - $200,000 a year. Final offers for this job will be made within the parameters of this range, taking into account experience. In addition to a competitive salary, The FP offers a comprehensive benefits package, including health insurance, retirement plans, and long-term incentive & bonus programs.

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