Marketing Director

Guardian Management has an opportunity for a Full Time Marketing Director to join our experienced and committed team at Windsor Square Retirement Community!
Windsor Square is a 95-unit Senior Independent Living Community in Marysville, WA.

For this position, we are seeking a dynamic self-starter who enjoys working with others and excels in a fast-paced, service-focused environment. The ideal candidate will be highly organized, professional and communicative. Must have a minimum of three years' experience working in customer service, sales, marketing or a related field and at least one year of experience working in leasing or marketing at an Independent Living Community or similar type of facility.

A Marketing Director's primary purpose is to ensure that the property meets all leasing goals and objectives as well as enforcing Guardian Management procedures and standards and adhering to Fair Housing and Landlord Tenant Laws at all times. Coordinates all efforts to achieve 100% occupancy and increase awareness of the property in the outside community and targeted senior audience through advertising and community outreach. Oversees all aspects of the Leasing Department as well as working with other property staff and vendors to provide outstanding customer service to the residents, maintain excellent curb appeal, provide well-timed and proactive property maintenance, to ensure excellent and relevant services to residents, and to complete all required paperwork and reports on time.
Schedule: 40 hours / week, Monday - Friday

Compensation: $28-34 / hr + Benefits!

Benefits: Medical/Vision/Prescription Insurance, Dental Insurance, Medical/Dependent Care FSA, Life/AD&D Insurance, Employer-matched 401-K, Vacation, Sick Time, Paid Holidays, Employee Assistance Program.

Guardian provides a culture in which employees are encouraged to learn new skills and develop their existing strengths. Upward mobility is a reality here! We provide ample training and opportunity for anyone who desires to take their property management career to the next level! Interested in growing along with one of the leading property management companies in the Northwest? This could be the perfect opportunity for you!

Qualification Requirements:

The requirements listed below are representative, but not exclusive of the knowledge, skill and/or ability required.

• At least three years of experience working in customer service, sales, marketing or in a related field.
• At least one year of experience working in leasing & marketing at an Independent Living community facility or community in a related field.
• Bachelor's Degree in related subject, preferred.
• Excellent attention to detail and organizational skills.
• Strong mathematical skills.
• Strong computer skills or willing to take classes
• Effective problem-solving and critical thinking skills
• Strong proficiency in Microsoft Office applications such as Word, Excel, and Outlook
• Proficiency in providing reports and metrics for analysis
• Ability to speak, read and write in English.
• Ability to communicate effectively and in a timely manner, both verbally and in writing.
• Able to complete company training requirements for this position within pre-determined deadlines and attend other training sessions as required.
• Able to create, or work with Liaisons to create, effective advertisements.

Essential Functions:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations.

• Represent Guardian in a positive and professional manner at all times.
• Support Executive Director's efforts to assure that Guardian's efforts fully meet and exceed property management obligations.
• Conduct sales/marketing activities to consistently achieve weekly sales/marketing goals and full occupancy
• Move prospects through the sales process from inquiry to move in. Create relationships, identify what people need in order to make the move possible, and deliver a presentation of the community that sells all of its best attributes.
• Maintain budgeted occupancy by generating the number of qualified inquiries, referrals, tours and closing ratios required.
• Maintain an effective network of community and professional sources for potential Independent community resident referrals and establish relationships that assure continuing opportunities for the property.
• Follow-up with inquiries via visiting, telephone calls, cards/letters, mailing of marketing information, and other means in an effort to promote sales and meet budgeted occupancy.
• Communicate with the Executive Director daily to report occupancy move-ins & move-outs, transfers, deposits, inquiries, and tours. Maintain model room and rent-ready room availability list.
• Keep property website, Facebook page and other social media sites, and marketing materials current and accurate relevant to target audience. Suggest and make changes to Creekside and Guardian Management company websites, reflecting Creekside Village targeted audience with Director approval
• Media and Marketing planning implementation on physical and virtual platforms, such as Zoom virtual tours.
• Provide outreach by distributing brochures, creating public service announcements and other promotional advertising for local, regional, and national audiences.
• Visit residents that leave the building due to illness or injury and help them come back to the property.
• Achieve and maintain required number of marketing contacts per week. Maintain outside referral database of qualified contacts. Develop strong referral base with other communities by making personal visits and sponsoring networking functions. Accurately represent the community, its services and pricing structures in all interactions.
• Attend all appropriate networking functions.
• Measure success rates of referral contacts by tracking referral sources and requests for information by callers and walk-in visitors.
• Carry out the marketing and advertising plan for the property, seek advertising resources and coordinate public relations efforts.
• Create and implement a strong community outreach program targeting audiences appropriate for independent living.
• Ensure lead management database is accurate and update leads activity timely and accurately.
• Understand and ensure compliance with all federal and state regulations concerning the acceptable health conditions and the move-in procedures including Fair Housing.
• Assist with processing of all required information necessary to complete a successful move-in, as requested. Work prepare move-in paperwork for signing with executive Director
• Facilitate move-in for new resident. Coordinate by email with all departments to prepare for the new resident's arrival.
• Ensure that all available rooms are ready for tour activity, by checking the model unit first thing in the morning, prior to touring.
• Participate in "Stand-Up" meetings to communicate key issues within the department to improve occupancy.
• Assist with sales and marketing events during and after business hours as well as weekends.
• Follow confidentiality guidelines for all resident, property, owner, and Guardian information at all times.
• Provide a marketing narrative to the Executive Director on a weekly and monthly basis that includes census, vacancies, and other relevant marketing information.
• Provide quarterly and annual metrics and analysis for various sales activities, competitive market success and deliverables.
• Provide a pre-budget for unit upgrades and yearly marketing plan
• Accurately record time worked, adhere to ADP time keeping guidelines.
• Establish and maintain collaborative working relationships between departments and with coworkers.
• Perform other duties consistent with position as assigned by the Executive Director and/or Portfolio Manager

Guardian - Company Description

Guardian is a developer, owner, and operator of multifamily properties, providing innovative real estate solutions dedicated to community and housing for all. Based in the Pacific Northwest, our customer-focused team is committed to supporting and lifting the communities we serve. Since 2002, Guardian has developed or acquired 11,000 multifamily units and 350,000 square feet of commercial space. With more than 400 team members, our management portfolio consists of 125 communities across four states.

The Guardian Experience - Our People

Property Management is our strength. People have always been our passion. We are proud to have been recognized through employee surveys as a Top Workplace employer in 2022 and 2023. Our team is, and has always been, actively engaged in superior real estate management and enhancing the communities in which we live and work. The company is also an active contributor to a variety of housing and education causes, and in 2023, Guardian was named the Top Philanthropic organization for medium-size companies in its headquarters region. In this economy, companies come and go. As a third-generation, family owned firm, Guardian's growth and stability has evolved the company into a leading Pacific Northwest real estate management and investment firm.

Guardian Offers

In addition to competitive salaries, 401(k), Vacation, Sick Time, and paid Holidays, we offer a culture in which individuals work and participate in collaborative team environments and are encouraged to continue to grow both professionally and personally.

AAP/EEO Statement

This institution is an equal opportunity provider and employer.

If you wish to file a Civil Rights program complaint of discrimination, complete the USDA Program Discrimination Complaint Form, found online at http://www.ascr.usda.gov/complaint_filing_cust.html, or at any USDA office, or call (866)632-9992 to request the form. You may also write a letter containing all of the information requested in the form. Send your completed complaint form or letter to us by mail at U.S. Department of Agriculture, Director, Office of Adjudication, 1400 Independence Avenue, S.W., Washington, D.C. 20250-9410, or by fax at (202) 690-7442.