Senior Growth Creative Strategy and Operations Manager New Los Angeles, Californ

Senior Growth Creative Strategy and Operations Manager

About Ruggable:

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with an extraordinary track record of high, profitable growth. We pride ourselves on having an extremely loyal customer base and a talented team made up of genuinely caring people who take action and deliver results. We are venture-backed and own a patented washable rug design that's disrupting the home décor industry. Our mission is to empower our customers to live vibrantly with beautiful products that don't compromise on function. If you're passionate about consumer products, e-commerce, and high-growth start-ups, keep reading!

Job Summary: We’re seeking a dynamic, creative thinker with a strategic mindset and a hands-on approach to join our team as a Growth Creative & Operations Manager. In this role, you’ll lead the development of compelling new ad concepts while also overseeing the operational side of ad production, ensuring seamless execution across campaigns. This is a unique opportunity to blend creative vision with operational expertise to drive impactful results.

What You’ll Do:

• Leverage data-driven insights to shape and optimize creative strategies for performance ads (Meta, Google, TikTok, Pinterest, etc)
• Lead the development and testing of creative concepts to drive results
• Manage performance creative agency relationships, overseeing creative strategy and execution
• Collaborate with paid media managers, creative and production teams to create high-impact, social-first assets that perform
• Facilitate brainstorms, define creative needs, and streamline processes to maximize output

Creative Operations:

• Establish and maintain processes for evaluating performance, testing, and optimizing creative
• Centralize feedback and reporting for launches, evergreen content, and promotions
• Define KPIs and testing guardrails to ensure consistent creative performance measurement
• Coordinate timelines, milestones, and deliverables with Growth, Creative, and Integrated Marketing teams
• Develop tailored briefing processes by channel and align cross-functional strategies
• Share social media ad trends and insights to inform creative development and optimization

What You’ll Need to Have:

Required:

• 7+ years in growth creative strategy, ideally in DTC e-commerce, with a proven record of driving performance through creative
• Strong analytical skills and understanding of performance marketing KPIs
• Experience leveraging creative analytics tools and conducting creative analysis
• Deep expertise in paid social (specifically Meta, TikTok, Pinterest & YouTube) and passion for understanding emerging social trends
• Excellent project management skills, capable of handling multiple initiatives and delivering results
• Proven ability to collaborate across teams like performance marketing, creative and influencer to guide and improve performance across channels
• Exceptional communication skills and experience briefing teams

Preferred:

• Experience in the home industry
• Experience managing a large magnitude of campaigns (100+ a month)
• Experience leveraging creative analytics tools like Motion or AI tools for creative iteration

Compensation:

$105,000 - $135,000 per year base salary

• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.