Associate Director, Viral Marketing

Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Job Title: Associate Director, Viral Marketing

A little bit about our team:

Warner Records is home to some of the most influential and innovative artists of our time. With an artist-centric approach toward discovering and nurturing musical talent, the Warner Records family of labels is currently home to an impressive generation of both major and developing artists. The mission of the Viral Marketing team is to create and accelerate digital trends by partnering with content creators, gatekeepers, and other culture movers. We approach Digital Marketing in a fan-first, content-driven way and act as a ‘creative agency’ within the label.

Your role:

We are looking for a dynamic expert with experience creating viral campaigns across TikTok, Instagram, YouTube, X, etc.! The ideal candidate has a deep knowledge of culture and a track record for crafting campaigns that drive consumption.

Here you’ll get to:

• Lead all aspects of viral strategy for your tailored roster, ensuring that all campaigns are driving measurable impact on social platforms, cultural conversation, and music streams.

• Partner closely and collaboratively with artists, managers, and internal departments to develop influencer campaigns & content strategy that support the larger marketing strategy and vision for each artist. Once a campaign is in motion, leverage real-time insights and pull marketing levers to fuel the campaign.

• Maintain knowledge and relationships with creators and fan-facing communities. Identify, recruit, and foster positive relationships with a wide network of influencers, talent, community leaders, and content creators.

• Oversee creative ideation and content development needed to launch best-in-class influencer and seeding campaigns for our artists and their fans.

• Develop goals and metrics, strategy, and budget for each influencer campaign. Monitor campaigns in real time to understand the efficiency of strategy and make recommendations for continuous improvement. Create post-mortem analyses for each campaign to make every campaign more thoughtful than the last.

• Report campaign performance weekly to senior staff and managers, providing actionable insights and campaign updates.

• Implement campaigns at scale, with multiple creator and content accounts posting simultaneously.

• Develop and continually evaluate the roster of influencer and seeding agency partners.

About you:

• 4+ years professional experience in influencer or social media marketing.

• Expert knowledge in all current social media and digital platforms, a consistent track record of amplifying content, expounding on platform engagement, and breaking artists through a social media lens.

• Existing relationships in the influencer and creator space.

• You can thrive in a team environment, take initiative, and work independently.

• Strong organizational, project management, and decision-making skills with an acute attention to detail and deadlines.

• Excellent writing, communication, and presentation skills.

• Strong interpersonal skills with the ability to optimally work in a fast-paced environment.

• Excellent organizational ability and strong initiative.

• Ability to work effectively under pressure and balance multiple priorities.

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Onsite

Effective October 1st, 2023, this position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration, and building strong relationships.

Salary Range: $90,000 to $100,000 Annually. Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright 2023 Warner Music Inc.