Social Media Manager Job at K9 Resorts - Corporate in Berkeley Heights

Benefits:

• Bonus based on performance
• Company parties
• Dental insurance
• Employee discounts
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

Are you ready to join a team where your creativity, ideas, and love for social media will truly shine? At K9 Resorts, we believe in building partnerships with our team members, and were excited to find a Social Media Manager who will work hand-in-hand with us to elevate our brand and connect with pet parents across the nation. This isnt just a jobits a chance to collaborate, grow, and make a real impact while having fun along the way.

Were looking for someone who shares our passion for innovation, storytelling, and, of course, dogs! Together, well create social media magic that reflects the luxury experience K9 Resorts is known for and supports our incredible network of franchise owners. Youll be an essential part of our journey, helping us bring joy to pets and peace of mind to their families.

Responsibilities

• Work closely with marketing team to develop social strategy that aligns with business goals
• Generate, edit and publish engaging content across all platforms both natively when required and using a social posting platform and scheduler
• Competitive insights and analytics
• Assist other departments as needed with graphic updates, designs, or image requests
• Community management across all platforms (DMs, comments, engaging, etc.) for the official page
• Driving social strategy for new locations
• Suggest and implement new ideas/concepts/campaigns that will develop brand awareness and new traffic
• Continue to educate yourself and stay current on all social media trends, changes and new applications
• Assist with developing and maintaining comprehensive brand guidelines for social media, ensuring alignment with the overarching brand strategy.
• Monitor and review social media content shared by franchisees, ensuring it complies with brand standards, voice, and visual identity.
• Collaborate with franchisees to provide guidance, support, and training on brand-compliant social media practices.
• Conduct regular audits of franchise-operated social media channels (using Soci) to assess adherence to brand guidelines and provide actionable feedback.
• Create and distribute educational materials, resources, and toolkits to assist franchisees in effectively representing the brand on social media.
• Serve as the primary point of contact for franchisees regarding social media inquiries, offering timely support and solutions.
• Coordinate with the marketing team to develop and implement strategies for enhancing brand consistency and engagement across franchise channels.
• Stay updated on industry trends, platform changes, and best practices, incorporating these insights into brand compliance strategies.
• Utilize social listening tools to track conversations, trends, and sentiment related to the brand, providing insights and recommendations for enhancing brand perception.
• Responsible for building Instagram pages by location, Hopp/link in bio updates

Skills

• 3-5 years of experience in a similar role
• Extensive experience working in a social media insight and scheduling tool like Sprout, SOCI, etc.
• Must love dogs & ideally be experienced creating content with dogs
• Proficiency in designing graphics (Canva or Adobe preferred)
• Hands on experience in content creation (creative copy, styled images, and short-form video)
• Extensive knowledge using a scheduling platform across multiple locations
• Solid knowledge of keyword research and analytics reporting
• Social Listening skills
• Excellent copywriting and communication skills
• Analytical and multitasking skills
• Franchise experience a plus