Gray Television
MULTIMEDIA SALES MANAGER - WKTB Job at Gray Television in Atlanta
Gray Television, Atlanta, GA, United States, 30319
About Gray Media:
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WKTB:
Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million watts full power over-the-air signal on channel 47.1. Telemundo Atlanta has received over 60 Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016, 2017, and 2022, as well as News Excellence in 2017, 2018, 2019, 2022, and 2023. Telemundo Atlanta is the first Spanish-language television station to receive the coveted Overall Station Excellence recognition in Georgia. Noticias Telemundo Georgia produces the most local news in Spanish throughout the day and is seen throughout the state of Georgia at 12N, 5:30p, 6p, and 11p Monday through Friday.
Job Summary/Description:
We are seeking a well-qualified, passionate, and goal-driven Senior Multimedia Manager for Telemundo Atlanta (WKTB). This media professional will be working from the WANF/WKTB Building in midtown Atlanta, as well as in the field with client meetings. You will be accountable for maximizing Hispanic television, digital & OTT revenue through local broadcast and digital sales. The position will report to the station's VP/GM.
Duties/Responsibilities include, but are not limited to:
•Knowledge and experience with Hispanic media ad sales and relationships with Local, Regional, and National advertising agencies and clients.
•Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously.
•Achieve all monthly and quarterly budgets/KPIs set by station management.
•Personally, as well as assist other media executives in developing and closing new business prospects for Broadcast and Digital/OTT advertising sales as well as local events and initiatives.
•Serve as the NSM for the station working together with the National team to maximize national revenue for WKTB. (This will be equivalent to 20% of the role)
•Develop and maintain excellent relationships with clients and agencies by identifying clients' advertising needs and developing customized solutions to meet those needs.
•Create sales and marketing sponsorship/promotion plans, annual deals, literature, and advertising proposals for clients.
•Communicate effectively to sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertiser, contact, and prospect lists.
•Work with internal departments to execute campaigns and stewardship through the process.
•Prepare weekly /monthly /annual sales activity reports and keep client CMS up to date by recording all activities, transactions, and communications with clients.
•Attend sales meetings, training sessions, client meetings, and promotions.
•Understand and communicate the resources, products, and capabilities of all Gray Broadcasting's assets.
•Maintain and track an accurate forecast by account at all times.
•Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
•Develop/maintain strong relationships with direct clients, and major agencies and establish a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well planned and executed, and there is alignment around sales strategies and tactics.
•Maintains collections to keep bad debt to an absolute minimum.
•Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.
Qualifications/Requirements:
•Minimum 10 years of Hispanic experience working with clients, partners, and agencies for TV and digital advertising sales.
•A successful track record of driving new business through both client-direct and agency relationships.
•A history of experience selling live sports/OTO special sponsorship campaigns in advance.
•Experience in selling in show integrations on a local level.
•Multi-platform media sales expertise in selling broadcast TV in combination with digital media to drive client results.
•Relationship builder with an engaging and energetic personality and desire to contribute to the team to win.
•Goal-driven and self-motivated individual who challenges self to exceed targets.
•Ability and experience selling multi-platform advertising programs that include Radio, TV, Digital, Social, and Influencer marketing.
•Excellent written, verbal, communication, and interpersonal skills.
•Ability to multi-task and work in a high-pressure, fast-paced environment with tight deadlines.
•Strong written, presentation, marketing, and closing skills.
•Knowledge of Wide Orbit, Matrix as well as MS Office products: MS Word, Excel, and PowerPoint
•Bachelor's degree preferred.
•Involvement in the Hispanic community and event attendance.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WKTB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WKTB:
Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million watts full power over-the-air signal on channel 47.1. Telemundo Atlanta has received over 60 Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016, 2017, and 2022, as well as News Excellence in 2017, 2018, 2019, 2022, and 2023. Telemundo Atlanta is the first Spanish-language television station to receive the coveted Overall Station Excellence recognition in Georgia. Noticias Telemundo Georgia produces the most local news in Spanish throughout the day and is seen throughout the state of Georgia at 12N, 5:30p, 6p, and 11p Monday through Friday.
Job Summary/Description:
We are seeking a well-qualified, passionate, and goal-driven Senior Multimedia Manager for Telemundo Atlanta (WKTB). This media professional will be working from the WANF/WKTB Building in midtown Atlanta, as well as in the field with client meetings. You will be accountable for maximizing Hispanic television, digital & OTT revenue through local broadcast and digital sales. The position will report to the station's VP/GM.
Duties/Responsibilities include, but are not limited to:
•Knowledge and experience with Hispanic media ad sales and relationships with Local, Regional, and National advertising agencies and clients.
•Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously.
•Achieve all monthly and quarterly budgets/KPIs set by station management.
•Personally, as well as assist other media executives in developing and closing new business prospects for Broadcast and Digital/OTT advertising sales as well as local events and initiatives.
•Serve as the NSM for the station working together with the National team to maximize national revenue for WKTB. (This will be equivalent to 20% of the role)
•Develop and maintain excellent relationships with clients and agencies by identifying clients' advertising needs and developing customized solutions to meet those needs.
•Create sales and marketing sponsorship/promotion plans, annual deals, literature, and advertising proposals for clients.
•Communicate effectively to sales management to ensure accurate generation of tracking reports regarding pending deals, forecasts, advertiser, contact, and prospect lists.
•Work with internal departments to execute campaigns and stewardship through the process.
•Prepare weekly /monthly /annual sales activity reports and keep client CMS up to date by recording all activities, transactions, and communications with clients.
•Attend sales meetings, training sessions, client meetings, and promotions.
•Understand and communicate the resources, products, and capabilities of all Gray Broadcasting's assets.
•Maintain and track an accurate forecast by account at all times.
•Bring a high energy level, ambition, intensity, and long-term perspective to be a core part of building something genuinely significant over time.
•Develop/maintain strong relationships with direct clients, and major agencies and establish a track record of strong partnerships with local, national, and digital sales teams to ensure the sales cycle is well planned and executed, and there is alignment around sales strategies and tactics.
•Maintains collections to keep bad debt to an absolute minimum.
•Be a hands-on leader, self-starter, resourceful, and able to identify and articulate opportunities for product/process improvement with significant revenue potential.
Qualifications/Requirements:
•Minimum 10 years of Hispanic experience working with clients, partners, and agencies for TV and digital advertising sales.
•A successful track record of driving new business through both client-direct and agency relationships.
•A history of experience selling live sports/OTO special sponsorship campaigns in advance.
•Experience in selling in show integrations on a local level.
•Multi-platform media sales expertise in selling broadcast TV in combination with digital media to drive client results.
•Relationship builder with an engaging and energetic personality and desire to contribute to the team to win.
•Goal-driven and self-motivated individual who challenges self to exceed targets.
•Ability and experience selling multi-platform advertising programs that include Radio, TV, Digital, Social, and Influencer marketing.
•Excellent written, verbal, communication, and interpersonal skills.
•Ability to multi-task and work in a high-pressure, fast-paced environment with tight deadlines.
•Strong written, presentation, marketing, and closing skills.
•Knowledge of Wide Orbit, Matrix as well as MS Office products: MS Word, Excel, and PowerPoint
•Bachelor's degree preferred.
•Involvement in the Hispanic community and event attendance.
If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WKTB-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.