Social Media Strategist - Contractor or Full-Time

Job Title: Social Media Strategist

Reports To: Senior Director of Social Media Strategy

Role: Digital + Engagement Strategy

OVERVIEW

Develop, maintain and optimize comprehensive social media strategies supporting client goals working closely with agency and client stakeholders. Responsible for client social media programs spanning Instagram, Facebook, LinkedIn, TikTok, Pinterest, and Reddit. Define KPIs and gauge success.

RESPONSIBILITIES & SKILLS

• Collaborate across functions and teams to develop integrated social media strategies and campaigns involving influencers, PR/events, content, creative and digital marketing best practices.
• Be intellectually curious by consistently learning and sharing social media best practices internally and externally.
• Oversee and support day-to-day social media strategy activities for multiple businesses.

• Attend meetings with the client and account teams to understand each client, the message they are trying to send and the target market used to portray that message with a data-driven and growth mindset.
• Generate compelling content with the Content Team that will effectively reach target markets - via approved content calendars for each client.
• Ensure quality and timely delivery of social media content, ads, and post promotions.
• Ensure best-in-class social media engagement, community management, and listening efforts.
• Create and optimize social media ad campaigns and post promotion strategies.

• Bring a data-driven mindset for regular and reporting needs. Analyze, review, and regularly share feedback and insights on the effectiveness of campaigns and always-on programs to maximize results with the Senior Director of Social Media Strategy and client teams.
• Serve as social media expert for all social media channels and actively collaborate with team to identify and share ideas and insights.
• Collaborate with the Senior Director of Social Media Strategy on the development of organization-wide social media management policies and standard operating procedures, as well as social media team education and promotion.

EDUCATION & EXPERIENCE

• Bachelor's degree in marketing, advertising, communications or related field
• 5+ years social media marketing experience
• Proficient with social media tools such as Sprinklr and Sprout Social.
• Any relevant social media certifications.
• Experience working within and across teams.
• Understanding of SEO and web traffic metrics and analytics, as well as graphic design, photo editing and social media video creation a plus.

ROLE COMPETENCIES

• Perserverance
• Planning
• Time Management
• Technical Learning
• Action Oriented
• Managing and Measuring Work
• Creativity

SUCCESS AT CURIOUS PLOT

Curious Plot is a marketing, communications and consulting agency driven to find what's next for food and agriculture. We help set strategy, align teams, frame opinions and create demand for our clients. You will perform well with our company if your skills align with the following agency competencies:

• Composure
• Customer Focus
• Functional/Technical Skills
• Priority Setting
• Problem Solving
• Peer Relationships
• Dealing with Ambiguity