Robert Half is hiring: Email Marketing Specialist in Seattle

We are offering a long term contract employment opportunity for an Email Marketing Specialist in Seattle, Washington. As an Email Marketing Specialist, you will be responsible for owning the organization’s email marketing best practices, audience segmentation, A/B testing, and template optimization. You will also assist with wider digital marketing efforts to enhance our brand's online presence.

Responsibilities:

• Oversee the organization’s email marketing initiatives, employing best practices to ensure optimal results.

• Develop and optimize email templates to maximize audience engagement.

• Assist with broader digital marketing campaigns to increase brand awareness.

• Utilize CRM and Email Marketing Platforms to manage customer information and track campaign success.

• Plan and execute email campaigns, ensuring they align with wider marketing goals.

• Write compelling email copy to engage customers and drive action.

• Analyze campaign data to identify trends and improve future marketing efforts.

• Must have substantial experience with Customer Relationship Management (CRM) systems.

• Proficiency in using Email Marketing Platforms is a core requirement.

• Familiarity with various Email Service Providers is essential.

• Demonstrated experience in AB Testing is a key requirement.

• Strong analytical skills and experience with Analytics tools are necessary.

• Must have a solid understanding of Email Marketing Best Practices.

• Proven experience in improving Brand Awareness through email campaigns.

• Experience in Campaign Planning and execution is a must.

• Capable of creating and managing successful Email Campaigns.

• Excellent Email Copywriting skills are required for this role.