Hexaware Technologies
Hexaware Technologies | Salesforce Marketing Cloud developer
Hexaware Technologies, Chicago, Illinois, United States
Job Description:
Salesforce Marketing Cloud Expert
The Marketing Cloud Expert is a key member of the team and is responsible for leading the design and delivery of solutions on the Salesforce Marketing Cloud Full-lifecycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling Ability to create a solution based on client requirements (e.g. data flows, journeys, etc.) Responsible for the iteratively improving Marketing Cloud data model and architecture Understand and map Business Processes & Challenges into our technical product suite, ensuring scalable, secure, comprehensive solution designs Translate business and marketing requirements into well-designed solutions Present high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities Define use cases and prioritize based on business value and scope Facilitating strategic conversations with clients to define and document business and technical requirements based on prioritized use cases Performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout Working with cross-functional teams to clearly link functional scope back to business value Clearly define the value for our clients associated with delivering against capabilities and requirements Work with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation Developing key content and assets for project workshops for functional and scope priority alignment Developing business requirement documentation and project deliverables Maintaining working knowledge of end-to-end solution, with the ability to identify , document, communicate, and mitigate risks and issues as project progresses Support technical and functional testing of the implemented solution like SIT and UAT Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize Hand on experience on emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs Cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
Qualifications 12+ years of technical experience 4+ years hands-on platform experience on Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms Audience Studio, DMP, Datorama, Interaction Studio, etc.) and fluent in articulating Salesforce Marketing Cloud product capabilities to both business and technical audiences SFMC Email Specialist , Consultant, or Admin Certification or willingness to complete Proven project management experience supporting end-to-end marketing technology projects; implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling Prior experience in a client-facing strategic role (i.e., consulting, agency) ideally within the digital marketing space Knowledge of Agile and various methodologies, frameworks, organization structures, disciplines, and documentation Functional understanding of marketing databases and/or implementation of marketing automation Experience with performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout Proven ability to understand the impact of technical changes, and, to articulate high level technical solutions to address business problems Strong verbal, presentation and written communication skills as well as strong conflict resolution and negotiation skills
The Marketing Cloud Expert is a key member of the team and is responsible for leading the design and delivery of solutions on the Salesforce Marketing Cloud Full-lifecycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling Ability to create a solution based on client requirements (e.g. data flows, journeys, etc.) Responsible for the iteratively improving Marketing Cloud data model and architecture Understand and map Business Processes & Challenges into our technical product suite, ensuring scalable, secure, comprehensive solution designs Translate business and marketing requirements into well-designed solutions Present high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities Define use cases and prioritize based on business value and scope Facilitating strategic conversations with clients to define and document business and technical requirements based on prioritized use cases Performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout Working with cross-functional teams to clearly link functional scope back to business value Clearly define the value for our clients associated with delivering against capabilities and requirements Work with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation Developing key content and assets for project workshops for functional and scope priority alignment Developing business requirement documentation and project deliverables Maintaining working knowledge of end-to-end solution, with the ability to identify , document, communicate, and mitigate risks and issues as project progresses Support technical and functional testing of the implemented solution like SIT and UAT Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize Hand on experience on emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs Cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
Qualifications 12+ years of technical experience 4+ years hands-on platform experience on Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms Audience Studio, DMP, Datorama, Interaction Studio, etc.) and fluent in articulating Salesforce Marketing Cloud product capabilities to both business and technical audiences SFMC Email Specialist , Consultant, or Admin Certification or willingness to complete Proven project management experience supporting end-to-end marketing technology projects; implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling Prior experience in a client-facing strategic role (i.e., consulting, agency) ideally within the digital marketing space Knowledge of Agile and various methodologies, frameworks, organization structures, disciplines, and documentation Functional understanding of marketing databases and/or implementation of marketing automation Experience with performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout Proven ability to understand the impact of technical changes, and, to articulate high level technical solutions to address business problems Strong verbal, presentation and written communication skills as well as strong conflict resolution and negotiation skills