Social Media Strategist

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life. The Strategist, Social is responsible for the development and implementation of a compelling, on-brand strategic vision across our social media platforms. We're looking for an experienced social media strategist who is creative, culturally-attuned, forward-thinking and data-driven - possessing equal parts "creative brain" and "strategic brain" to join our team. What you'll be doing: Leading and assisting the Senior Manager to help the team to create work in our social channels that drives both the brand and the business, while also strategically evaluating work from our partner agencies. Generating comprehensive, data-driven, and consumer-centric communication plans that inform all channels for Verizon Consumer Group and bring our brand closer to consumers through authentic content and engaging conversations. Acquiring and sharing deep knowledge of the industry, including the competitive landscape, category disruptors, platform best practices and key business issues that affect Verizon. Helping develop the strategic direction for social media content and drives alignment with overall business strategy. Assisting in developing thorough and integrated social media strategies and briefs using data analysis and creativity, and presenting them to the creative team. Collaborating with the creative, project management and production teams to ensure that all content ladders up to approved strategies and briefs. Intuitively adapting to ever-changing landscape of social platforms/social content, and actively advises the team on how our content and/or presence on these platforms should reflect these changes. Establishing self as thought leader around social media. Researches key stakeholders and their business needs to support creative social media strategy and inform the execution. Assisting in providing strategic recommendations and content support for social media channels for ad hoc projects and campaigns, while ensuring consistency with internal content standards and best practices. Helping manage the social media editorial calendar, maintaining a unified single view on planned content and ad hoc content, ensuring content is timely, culturally relevant, on brand, and cohesive to larger social media strategy. Preparing presentations and materials to share with key business stakeholders to provide insight into the team's activities. Serving as a key contributor to the way Verizon interacts, partners, and builds relationships within the influencer-marketing space. Working with data, analytics, and media teams, to identify and illuminate the data's narrative and frame the implications for communication. What we are looking for: You'll need to have: Bachelor's degree or two or more years of work experience. Four or more years of relevant work experience. Experience in Strategy Development and Planning with an emphasis on social and digital channels. Knowledge of social media measurement and publishing platforms, such as Sprinklr. Even better if you have one of more of the following: Bachelor's degree in a related field of study.. Strategic thinking skills with a passion for digital and social marketing. Have your finger on the pulse of cultural trends, memes, and conversation topics - all the things that define and move culture in today's world - and you track how it's evolving over time. Are a relentless advocate for the consumer and know how to put their voice at the center of all our work, in service of creating content that drives interest and engagement. Collaboration skills and the willingness to build strong relationships with both internal and external agency teams. Understanding of new and emerging social trends as they are happening . Experience briefing an in-house creative team and/or ad agency. Experience in social media judgement (e.g., knowing what to post and when to post it; the nuances of what content resonates best on different channels). Knowledge with optimizing content on specific social media platforms to drive engagement. Willingness to craft strategic POVs on industry-related topics in an ever-changing media landscape, and delivering them clearly and concisely. Willingness to accomplish work independently with minimal guidance. Experience managing complex 360 and digital campaigns, including working closely with creative teams to tailor campaign messaging to specific media channels. Platform proficiency, competent in ad platforms including but not limited to paid social, programmatic display, search, remarketing. Problem-solving skills and ability to navigate difficult issues. Experience building learning plans for both quantitative and qualitative research initiatives. Strong analytical skills, understanding of KPI measurement and attribution. Where you'll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more. Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $89,000.00 and $166,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours. Equal Employment Opportunity We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our page to learn more.