Hertz is hiring: Marketing Copywriter in Estero

Content Summary: Marketing Copywriter at Estero, for Hertz Job Description

A Day in the Life:

We are seeking a talented and creative Copywriter in Marketing to join our dynamic in-house creative team. The ideal candidate will be responsible for writing clear, compelling, and engaging copy across all marketing channels, including CRM, Paid ads, and more.

The starting salary for this role is $55K; commensurate with experience.

What You'll Do:

• Write persuasive, high-quality copy for a variety of marketing channels.
• Develop and maintain a consistent, engaging brand voice that reflects our values and resonates with our audience.
• Collaborate closely with the Marketing team, and other stakeholders to align messaging with campaign goals and business objectives.
• Collaborate closely with other members of the creative team to ensure final deliverables are on-brand and impactful.
• Stay updated on marketing trends, industry best practices, and competitors' strategies to continuously improve content quality.
• Adapt writing style to fit various platforms, audiences, and campaign goals.

What We're Looking For:

• Bachelor's degree in marketing, English, journalism or related field.
• 2-4 years of professional copywriting experience, preferably within a marketing department or agency.
• Strong portfolio showcasing a wide range of copy across different marketing media (CRM, Paid Display Ads, Paid Social etc)
  • Marketing samples must be provided at the time of application
• Exceptional writing, editing, and proofreading skills with keen attention to detail.
• Ability to work on multiple projects simultaneously, managing tight deadlines.
• Strong collaboration and communication skills.
• A passion for storytelling, creativity, and driving results through impactful copy.
• Flexible and adaptable; ability to work effectively in ambiguous situations
• Exceptional verbal and written communication skills
• Ability to keep a positive attitude in a fast-paced deadline-driven environment.
• Ability to work under minimal supervision with a goal-oriented mindset.
• Ability to see the big picture and leverage critical thinking and decision-making skills.
• Excellent organization, time management, and prioritization skills.

What You'll Get:

• Up to 40% off any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts -Theme Park Tickets, Gym Discounts & more

About Us

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.

US EEO STATEMENT
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

EOE, including disability/veteran