Content Marketing Specialist Job at Zayo Group in Boulder
Zayo Group, Boulder, CO, United States, 80301
Company Description
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Company Description
Zayo Group provides Communications Infrastructure services, including fiber and bandwidth connectivity, colocation and cloud services to the world's leading businesses. In addition to high-capacity dark fiber, wavelength, Ethernet and other connectivity solutions, Zayo offers colocation and cloud services in its carrier-neutral data centers. Zayo provides clients with flexible, customized solutions and self-service through Tranzact, an innovative online platform for managing and purchasing bandwidth and services.
Position Description
Research, ideate, and create high quality content that aligns with market and customer insights
Develop original content including blogs, articles, infographics, videos, e-books, and multimedia for distinct buyer personas and buyer journeys
Write at least 4 blogs per months, in collaboration with subject matter experts across the company
Identify gaps in marketing funnel and proactively identify opps for content optimization
Work cross-functionally to create content that support go-to-market moments
Make strategic recommendations for the best format for content and develop distribution plans for getting it in front of the right audience at the right time
Drive and manage all design processes related to collateral you design
Develop a clear POV on the on best channels for activation of your content
Implement best-in-class SEO
Minimum qualifications
1+ years of experience developing and distributing content
Familiarity with basic demand gen best practices and processes
Comfortable creating and managing editorial calendar
Strong writing skills, including grammar, style and tone
Superb editing skills
Preferred qualifications
Experience working on a B2B content team
Thorough understanding of marketing buyer journeys
Knowledge and experience with multiple content mediums including videos to podcasts to blogs and beyond
Experience working with designers and other team members to top, middle and bottom of funnel content
Knowledge of SEO tools and best practices
Experience with content management platforms
Passion for technology and infrastructure
The Base Pay Range: $56,300 - $75,050, commensurate with experience.
Benefits, Rewards & Wellness
Excellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Fitness membership discounts
Generous paid time off policy including paid parental leave
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.