Programmatic Media Buyer Job at Gatorworks in Baton Rouge
Gatorworks, Baton Rouge, LA, United States, 70873
Do you like learning about the placement of digital media? Are you familiar with DSPs, digital media buying, or media placement audits? If you've got a firm grasp of how Programmatic digital works, you may be a good fit for Gatorworks' newest opening. Our digital marketing agency focuses on eliminating marketing frustrations for our clients. We deliver highly customized digital marketing strategies that produce results for our clients. We're looking for someone who is passionate about digital, analytically inclined, and focused on getting results for our clients. Primary Responsibilities:Use Demand Side Platform to place media according to impression budgetsPace budgets appropriately throughout each month or duration of the campaignEvaluate media placements to ensure the highest possible quality Ensure click-tag and event tracking are properly accounted forRun Click-Thru-Rate audits to evaluate tactics and placementsMeet with DSP & SSP vendors weekly to continue to evolve Gatorworks' tech stack for ProgrammaticWeekly departmental meetings to discuss ongoing issuesHighlight and report on key performance indicators for the departmentIdentify and target niche audiences for clientsReport on results for ongoing programmatic clientsIdentifying key opportunities in future months for ongoing programmatic clientsInvestigate tools for Programmatic OTT/CTV, Display, Audio, and Targeted Email platformsMinimum Qualifications3+ years of experience in Digital Marketing 1+ years of experience in Programmatic Media BuyingKnowledge of digital marketing strategy, analytics, and goalsAssociate or Bachelor's degree in marketing, communications, digital advertising, or related fieldSuperior organizational and time management skills, as well as attention to detail.Exceptional verbal, written and interpersonal communication skills with experience working with all levels of an organization, including C-level executives.Ability to identify, articulate, and defend insights and recommendations to our digital marketing team.Aptitude for uncovering and analyzing clients' spoken and unspoken goals and needs.A positive, can-do attitude.Bonus Points:Familiarity with The Trade Desk, Simplifi, Basis, or other similar DSP platformsKnowledge of Tapclicks, Google Analytics, or other analytics toolsProficient in Site Impact or similar systemUnderstanding of how to use Google Tag ManagerPrevious experience at a Digital AgencyWhat You'll GetGreat work-life balance.Competitive base salary depending on experience.Full benefits including health insurance.Additional benefits including long-term and short-term disability, life insurance, and vision/dental.Competitive 401(k) retirement matching.Paid Holidays and Vacation.Paid day of service for a non-profit of your choice.Matching financial contribution to a non-profit of your choice.Regular outings and happy hours.Work with a team of creative, passionate people who build custom websites and digital marketing campaigns for a diverse set of industries and clients.Fully-renovated, brand new office only an hour from New Orleans.About GatorworksGatorworks is a full-service digital marketing agency based in Baton Rouge, Louisiana. We provide strategic digital marketing and website design services. We work in a relaxed and open environment that promotes collaboration both internally with our team and externally with the client. We operate our business using the EOS model which promotes transparency, open communication, and accountability across the organization. While our work is our passion, we know that all work and no play would make for a dull company. Culture is incredibly important to us, and it shows in our workplace. We enjoy a good work/life balance and often have outings as a team.Gatorworks is an equal-opportunity employer.