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Integrity Web Consulting

Marketer + Google Ads and Analytics Leader Job at Integrity Web Consulting in Sa

Integrity Web Consulting, Saint Louis, MO, US, 63130


Job Description

Job Description
Company Description

Leading web/digital marketing technology agency in St. Louis is seeking an exceptional marketing analyst and writer for the web to join our growing team. We offer a flexible work from anywhere environment.

We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

We hire people based upon the H's:

  • Happy - a zest for life and desire to delight our clients
  • Humble - no egos allowed. ever.
  • Hungry - will want to change the world
  • Honest - always do what you say you're gonna do

Offshore firms and recruiters DO NOT APPLY.

Job Description

Plan, implement and manage data driven client SEO/SEM/PPC programs

  • Must be an exceptional writer and communicator
  • Marketing strategist with a Conversion Rate Optimization (CRO) mindset
  • SEM management includes:
    • Conducting keyword research
    • Creating campaigns and monitoring performance
    • Managing campaign budgets
    • Performing  A/B testing and audits
    • Continually optimize campaigns and landing pages
  • SEO management includes:
    • Understanding personas to better target identified audiences
    • Creating keyword and linking strategies
    • Optimizing meta descriptions
    • Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
    • Providing recommendations to content writers to drive SEO content creation
  • Analytics management includes:
    • Analyzing data and provide evidence-based recommendations
    • Correlating performance metrics against digital marketing KPIs
    • Identifying deficiencies and implement solutions in a timely manner
    • Presenting data in a meaningful way
  • Suggest improvements for process and productivity optimization
  • Work with content writers, web developers and marketing teams to properly implement best practices
  • Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
Qualifications

 

  • Experience with and capacity to quickly learn and utilize the following tools:

    • Google Ads
    • Google Search Console
    • Google Tag Manager
    • Google Tag Manager Debugger
    • Google Tag Assistant
    • Google Analytics
    • Google Looker Studio
    • Google Optimize
    • Google Data Studio
    • Google Keyword Planner
    • Google Structured Data Testing Tool
    • Hotjar/CrazyEgg/MouseFlow/etc.
    • Moz/AHREFs/etc.
    • Screaming Frog
    • SpyFu/SEMRush
    • HubSpot
    • Schema MarkUp Generator
    • Yoast
  • Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

  • Possess excellent time management skills

  • Have a sense of ownership and pride in performances and its impact on company’s success

  • Ability to collaborate effectively

  • Ability to proactively communicate

  • Experience in developing and executing marketing strategies
     
  • Knowledge of online lead generation and content strategy
     
  • Strong analytical skills with the ability to interpret data and trends
     
  • Expertise in branding and social media marketing
     
  • Excellent communication and organizational skills
     
  • Ability to work independently and in a team environment
     
  • Experience in user experience design and HCI is a plus
     
  • Bachelor's degree in Marketing, Business, or related field is a plus


Additional Information

Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.

Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1

Offshore firms and recruiters DO NOT APPLY.