Four Hands is hiring: Director, Public Relations & Advertising in Austin

Director, Public Relations & Advertising

Department: Marketing

Employment Type: Full Time

Location: Austin, Texas

Reporting To: Ellie Sanchez

Description

Headquartered in Austin, Texas, Four Hands is the leading global designer and wholesaler of lifestyle home furnishings. We provide an elevated feel to the distinct pieces we design by blending styles, materials, and textures from all around the world.

We design, manufacture, and distribute our products and support the growing needs of large retail chains, e-commerce businesses, independent regional stores, and interior designers. Four Hands has received numerous recognition and accolades, including ranking in the Inc. 5000 list 15 times and being one of Austin's Top Workplaces for 5 years which couldn't have been possible without our employees.

Our Marketing team is seeking an experienced and strategic Marketing Director to drive growth of our brand through our paid and earned channels. This role will oversee public relations, advertising and social media efforts that amplify the Four Hands brand through reputable, brand-aligned voices. Key performance indicators (KPIs) include increasing brand impressions, share of voice, industry recognition, and generating qualified customer leads and revenue across all segments.

This candidate is a natural leader who inspires teams and fosters career development while achieving business results. A data-driven strategist with a knack for identifying growth opportunities and building strong media relationships is essential. If you have a proven track record in PR, social media, and advertising and the ability to build exceptional relationships with media publications, we invite you to the apply!

In This Role

• Develop strategic brand awareness initiatives within public relations, social media, and advertising channels by partnering with Vice President of Marketing and other key stakeholders
• Work closely with external PR and media agencies to facilitate business goals and objectives; optimizing, pivoting, and providing guidance on marketing initiatives and brand messaging when necessary
• Build and maintain strong relationships with customers, design influencers, media professionals, and other industry influences to enhance brand presence and elevate overall engagement
• Create and implement demand-driving strategies to accelerate growth in customer applications and revenue across all customer segments
• Partner interdepartmentally with Customer Experience team to develop integrated marketing plans and go-to-market strategies that deliver on business goals and KPIs
• Collaborate cross departmentally with Sales, Product Development, Creative Services, Merchandising, Art Studio, Operations and People and Culture to identify and drive growth opportunities that achieve business goals
• Work closely with external PR and media agencies to facilitate business goals and objectives; optimizing, pivoting, and providing guidance on marketing initiatives and brand messaging when necessary
• Maintain program dashboards by closely monitoring, analyzing, and reporting on KPIs; making recommendations and developing new programs or initiatives as needed
• Build and maintain strong relationships with customers, design influencers, media professionals, and other industry influences to enhance brand presence and elevate overall engagement
• Manage and mentor a high-performing team; overseeing projects, programs and channels to ensure overall alignment with company goals and expectations
• Conduct regular one-on-one development check-ins to set and track employee goals and facilitate individual growth
• Own and manage P&L and budget allocations to ensure financial accountability and strategic investments
• Stay up to date on industry trends and competitive landscape to foster innovation and ensure Four Hands remains at the forefront of the market
• Uphold our core values and be a valuable member of the Four Hands team
• Perform other duties as assigned by management

The Ideal Person

• Minimum 15 year's experience in marketing, focusing on traditional and digital advertising, growth marketing, social media and public relations
• Strong blend of experience managing public relations and advertising programs held to full funnel KPIs
• Bachelor's and/or Masters degree in marketing or equivalent experience in a relevant field
• Proven success leading growth-oriented marketing programs with exceptional relationships and glowing references
• Exceptional presentation and communication skills, with expertise in developing marketing strategies and performance measurement.
• Strong leadership and team mentorship abilities
• Proficiency in basic computer applications, including MS Office suite
• Expert understanding of advertising, social media and PR principles along with marketing analytics and ability to track program performance
• Exceptional communication and collaboration skills within the marketing and cross-departmental teams
• Strong organizational skills and a strong sense of responsibility and dependability
• Excellent at managing schedules and deadlines ensuring work product meets or exceeds brand standards
• Exceptional at identifying issues and developing effective solutions before they escalate