Apex Service Partners
Apex Service Partners is hiring: Director of Paid Search Advertising in Irving
Apex Service Partners, Irving, TX, United States, 75038
Overview:
Job Summary:
The Director of Paid Search (PPC) Advertising will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads, and revenue for Apex Service Partner companies. This role will require a deep understanding of Google Ads, Bing Ads, display advertising, and landing page optimization, as well as strong analytical and leadership skills. The ideal candidate will be data-driven and have at least 8 years of experience working with these platforms in a fast-paced environment.
Key Responsibilities:
- Strategy Development: Develop and implement a comprehensive paid search strategy aligned with overall business objectives and marketing goals.
- Campaign Management: Oversee the creation, execution, and optimization of paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
- Budget Management: Manage and allocate paid search budgets effectively to maximize ROAS while maintaining volume.
- Performance Analysis: Track and analyze campaign performance metrics to identify areas for improvement and optimize campaigns accordingly.
- Keyword Research: Conduct in-depth keyword research to identify relevant keywords and target audiences.
- Ad Copy Development: Supervise the creation and testing of compelling ad copy that resonates with target audiences and drives conversions.
- Landing Page Optimization: Collaborate with the website team to optimize landing pages for maximum conversion rates.
- Team Leadership: Lead and mentor a team of paid search specialists to ensure efficient and effective campaign execution and accountability to benchmark KPIs.
- Toolset Selection: Evaluate and select enterprise-appropriate tool(s) for managing and tracking campaigns efficiently at scale.
- Industry Trends: Stay up-to-date on industry trends and best practices in paid search advertising.
Qualifications:
- Bachelor's degree in marketing, business, or a related field.
- At least 8 years of experience working with Google Ads, Bing Ads, and display advertising.
- Strong understanding of paid search advertising principles, including keyword research, bid management, and ad targeting.
- Proven track record of driving successful paid search campaigns and achieving measurable results.
- Excellent analytical and problem-solving skills.
- Strong leadership and communication skills.
- Ability to work effectively in a fast-paced, data-driven environment.
- Knowledge of Home Services sector a plus.
- Proven experience with landing page optimization and conversion rate optimization (CRO) is a plus.
Benefits:
- Competitive salary and benefits package.
- Unlimited vacation time.
- Collaborative and supportive work environment.
Location:
- Hybrid position in Irving, TX
- Minimum three days in office