Director, Applied Analytics, Media Advertising Job at Publicisgroupe in Chicago

Company description With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. Overview As part of the larger Applied Analytics and Technology Department, the Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The Director serves as the main point of contact for digital media measurement and analytics for our client. This Director, Applied Analytics will be responsible for using data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization. The Director uses data to quantify digital campaign performance and answer key business questions to inform media planning and buying. The right candidate will be comfortable managing client relationships in a media agency setting, have in depth experience with Market Mix Modeling and have the ability to make data-driven recommendations that meet the clients’ needs and move their business forward. The Director is a strong team leader, relationship manager and thoughtful decision maker. Responsibilities Execute, manage, and deliver best-in-class measurement to inform media buying Develop, manage, and mentor a team and lead strategic efforts and departmental vision Develop approaches to address complex research and measurement challenges Lead data-centered learning initiatives on client’s behalf to inform optimizations and impact future plans Execute measurement focused on ad/media effectiveness to drive campaign performance Lead and support analytics activities such as modeling and statistical analysis Proactively educate internal and external clients on research, tools and approaches Communicate opportunities, learnings and recommendations with authority and credibility Craft POV’s for internal and external knowledge sharing Evaluate new and current data partners, and identify new approaches to ensure our research is cutting edge Lead and support media teams using syndicated data and proprietary tools to drive media targeting and budget allocations Lead discussions around KPI development, and technology integrations that can improve efficiency, range or quality of data, or support new media Guide internal and client teams on using comprehensive data visualization to build meaningful stories that influence decision-making Collaborate with client contacts to establish deep knowledge of client’s business goals and challenges Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals Qualifications Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights 7+ years in media/marketing research, consumer insight, business consulting, or digital advertising research/analytics/ insight 4+ years of people management experience with progressing responsibilities A strong history of managing individuals, leading of teams, and client management Excellent project management, organizational, and communication skills Strong grounding in traditional and digital media advertising effectiveness Familiarity with syndicated and customer data environments Advanced knowledge of the measurement vendor marketplace and able to evaluate new capabilities Experience with statistical software packages (SAS,R, Python) a plus Proficiency in Microsoft Office Suite with advanced understanding of Excel Experience with visualization tools such as Tableau, GoodData, Datorama Familiarity with relational database concepts #J-18808-Ljbffr