Sales Advertising Account Manager Job at The Warren Group in Peabody

Summary: The Sales Advertising Account Manager is responsible for selling media – print and digital – advertising space, and for establishing and managing relationships with advertisers and agencies. Essential duties and responsibilities include the following:

Primary duty is to promote, solicit and encourage clients to enter into contracts to purchase The Warren Group goods and/or services;

· Prepare lists of prospects from leads in other publications, websites and from an internal prospect database (Hubspot);

· Obtain pertinent information concerning prospects’ past and current advertising for use in sales presentation;

· Prepare or supervise preparation of sample layouts and copy with headings for print or banner ads;

· Contact and visit prospects to point out advantages of publications or websites, and exhibits prepared samples;

· Confer with advertisers to determine timing of ad insertions and reinsertions or impressions;

· Present and negotiate rates with client;

· Prepare and sign client contracts;

· Coordinate with graphic designer to produce ad layout for print or banner ads, and presents to client for approval;

· Prepare, deliver and internally manage advertising contracts, insertion orders and ad trafficking;

· Work with accounting department to coordinate billing and payment;

· Prepare and deliver client reports, such as click reports;

· Prepare and deliver weekly internal progress reports to Associate Publisher;

· Notify current and potential advertisers of opportunities of interest, such as a related topical article or issue of a publication;

· Enter new customer data and other sales data for current customers into CRM;

· Develop and maintain relationships with purchasing contacts;

· Investigate and resolve customer problems with insertions;

· Eventually regularly attend offsite meetings with customers or industry professionals (may include trade shows, seminars, networking events or membership meetings);

· Off-site travel may be required;

· Must have valid driver’s license;

· Other duties may be required or assigned.

Core Competencies:

· Minimum of two years of related sales experience or training;

· Must be adept at managing the sales process from cold call to closing;

· Must excel at selling intangibles such as ideas and concepts;

· Knowledge and understanding of marketing and business principles;

· Must have excellent written and verbal communication skills. Ability to read, comprehend and author professional-level business correspondence, email and letters. Ability to speak and write clearly using grammatically correct English to all levels of the organization, as well as to outside business contacts, including up to the CEO level;

· Must inspire trust and credibility; highly industrious and productive, with a superior work ethic;

· Proactive, assertive and resourceful and must perform work duties with a sense of urgency and focus;

· Is creative and develops ideas, internally and with clients, to improve and promote The Warren Group and its clients;

· Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Possess or quickly learn the basics of media buying: reach, frequency, composition, CPMs and Internet analytics and metrics;

· Must be familiar with Microsoft Office, including proficiency with Excel and mail-merge, as well as other industry-related applications, including CRM applications – previous experience with Hubspot preferable;

· Quick learner with ability to customize solutions to meet a variety of client needs;

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and have proficiency in each core competency. The requirements listed above and below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.