Social Media Strategist (Paid Social Media Advertising) Job at Mediassociates in

Overview: Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.

We are expanding our team and seek a Social Media Strategist experienced in PAID SOCIAL MEDIA ADVERTISING to contribute to social media strategy development, campaign research & ideation, in-flight campaign/metric optimization, project management, content publishing, vendor management, and develop strong client relationships as a member of the digital media team.

The ideal candidate will be an integral part of our ever-growing social team at Mediassociates and will have proven experience across PAID social media advertising platforms, publishing tools and analytics systems. Proven paid social success developing strategies, testing, implementation and analyzing performance. Culture is a core focus of our agency, and we are looking for individuals who are passionate about paid social advertising and the desire to foster a positive team and agency culture.

Responsibilities

• Oversee, execute, QA and optimize campaigns across all paid social channels (Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc.).
• Build and implement paid social media advertising strategy via client research, competitive research, platform evaluation, audience research, in concert with client brand positioning and creative strategy.
• Collaborate cross-functionally with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Advise in-house and external creative partners in best practices for creating content (video, image & text, etc.) to achieve campaign goals.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs

Requirements

• 5+ years' experience in development, planning, activation, management, optimization, and measurement of paid social media advertising campaigns based on client goals and KPIs.
• Strong in-platform experience across major social platforms including (but not limited to): Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc. including proven knowledge of social media vendor and platform capabilities, integrations, and measurement
• Knowledge of industry best-practices and platform selection based on campaign objectives, general copy direction/CTAs, engagement metrics, and digital response metrics.
• Superb written skills and knowledge of grammar are required. Strong visualization and conceptual skills a plus.
• Proven ability to integrate social media campaigns with other digital and offline paid advertising activities as well as CRM data and systems.
• Positive attitude and ability to contribute to a fun, dynamic, collaborative team culture.
• Innovation will be key to this role. Please be prepared to discuss approach to staying on top of emerging platform changes/trends, and new platforms available in the industry.
• Experience and skill in presenting as a part of a group is imperative.
• BS in Communications, Marketing, Business, New Media, or Public Relations is preferred

Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.